The First Marketing Campaign (Paperback)

Idioma: inglés

Editorial: WestBow Press, 2026

9798385067138

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Paperback. The Apostle Paul was one of the most significant figures in world history, but also a controversial one. Some have claimed he invented Christianity, others argue that he was a messenger of the real founder, Jesus Christ. In his life he was first a vigorous persecutor of those who followed the teachings of Jesus. Then Paul claimed he had encountered Jesus who told him to change and become an evangelist of those teachings to the Gentiles. Why did anyone believe that this persecutor of these first Christians had really changed? Using a contemporary marketing model, the author explores how Paul, who obviously knew nothing about "marketing," attempted to implement each aspect of that model. But was Paul successful? How many Gentiles were actually converted? How many "churches" did Paul actually create? These and other questions are explored in this unique and original interpretation of Paul's missionary work. The book stands out from others about Paul by an in-depth exploration of the pagan culture where he sought to make converts. It explores how Paul transformed concepts which Gentiles found extremely objectionable to positive ideas they willingly embraced. The book concludes with an overall evaluation of the positive and negative approaches Paul utilized in his effort to launch what was the first marketing campaign in history This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

N° de ref. del artículo 9798385067138

Título
The First Marketing Campaign (Paperback)
Autor
Michael J. Bakalis
Editorial
WestBow Press
Año de publicación
2026
Estado
new
Encuadernación
Paperback
Idioma
inglés
ISBN 13
9798385067138

CitiRetail

Stevenage, Reino Unido

Vendedor de 5 estrellas

Vendedor de IberLibro desde 29 de junio de 2022

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Primer artículoEUR 43,92EUR 43,92
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