AI First

Andy Sack, Adam Brotman

13 valoraciones de Goodreads

Idioma: inglés

Editorial: Harvard Business Review Press, US, 2025

1647829658 / 9781647829650

Librería: Rarewaves USA, HEBRON, KY, Estados Unidos de AmericaRarewaves USA

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Descripción del artículo del vendedor

AI is going to change brand strategy and marketing forever. Are you ready?What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met them: "It will mean that 95 percent of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly, and at almost no cost be handled by AI. No problem."Upon hearing that astonishing statement, the authors began a journey of discovery to understand what the transition to an AI first world would mean. You'll hear from a who's who of tech visionaries who spoke with the authors, including Altman himself, Bill Gates, and Reid Hoffman, sharing how they're thinking of the transition to the new reality. You'll also hear from practitioners bold enough to be surfing this tidal wave of change, including one who audaciously mandated experimentation with AI for all his employees.Brotman is the former chief digital officer at Starbucks, pivotal in the development of the coffee giant's mobile payment and loyalty programs. Sack is a legendary tech visionary and former adviser to Microsoft CEO Satya Nadella. Together, they formed the strategic consultancy Forum3 to take on every aspect of the challenge of becoming an AI first organization, including how you think about the design of jobs, what skills you need to develop within your organization, what your customers will expect from your brands, and how you can achieve early wins. In the AI first arena, where almost anyone can build creatively engaging brands quickly and cheaply, you need to know how to compete.It's time to get ready for a brand-new world. Start here.

N° de ref. del artículo LU-9781647829650

Título
AI First
Autor
Andy Sack, Adam Brotman
Editorial
Harvard Business Review Press, US
Año de publicación
2025
Estado
New
Encuadernación
Hardback
Idioma
inglés
ISBN 10
1647829658
ISBN 13
9781647829650
Peso del artículo
408 gramos
Dimensiones
15.24 x 2.54 x 23.62 cm

Rarewaves USA

HEBRON, KY, Estados Unidos de America

Vendedor de 5 estrellas

Vendedor de AbeBooks desde 10 de junio de 2025

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