The Findability Formula

Heather F. Lutze

29 valoraciones de Goodreads

Idioma: inglés

Editorial: John Wiley and Sons Inc, US, 2009

0470420901 / 9780470420904

  • Tapa blanda
  • Nuevo
Ver todos los detalles

Librería: Rarewaves.com USA, London, London, Reino UnidoRarewaves.com USA

Vendedor de 5 estrellas

Vendedor de AbeBooks desde 11 de junio de 2025

Ver los artículos de este vendedor
Tapa blanda

Condición: Nuevo

EUR 21,84

 Gastos de envío gratis 
Se envía de Reino Unido a Estados Unidos de America

Cantidad disponible: 1 disponibles

Añadir al carrito
Devoluciones gratuitas de 30 días

Descripción del artículo del vendedor

To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those top spots is fierce. So how do you ensure that your business is front-and-center when prospects are searching for solutions? The answer is The Findability Formula. The Findability Formula is for anyone who wants to improve results from Internet marketing. The book is specifically written for business owners who are frustrated with a website that is not showing up in search results and not generating business. The Findability Formula will help readers understand how prospects and customers search for products and services on the Internet, and will show them, step-by-step, how to optimize their findability. The book will be a non-technical guide to effectively building and implementing, from the ground up, an Internet search marketing program that gets results. The reader will learn how paid search works, and how paid and organic search can work together to create optimum web visibility and reduce paid search costs over time. The basic message of the book is that there is a formula for findability and for converting prospects to purchasers. Readers' Benefits from The Findability Formula: * A complete step-by-step approach to search engine marketing applicable to any product or service, The Findability Formula will include easy-to-follow instruction from chapter to chapter as well as launch checklists in the appendix. * The most up-to-date search research and statistics available, including uncommon ways to connect with your online buyer. * Shows the reader how to avoid common search marketing mistakes that cost big money. How to not be bullied and take control of in-house e-commerce department strategies and SEM agencies. * A small company can compete successfully in search with larger, well-established competitors. How to work smarter to get even better search engine "findability". * Maximizes the reader's investment. The reader won't waste money by needlessly paying for "clicks" from customers who have no intention of buying. The investment in this book will be repaid thousands of times over. * Saves time, money and energy in creating in-house search marketing programs and properly tracking results by keyword. Negates the need to hire outside SEM agencies.

N° de ref. del artículo LU-9780470420904

Título
The Findability Formula
Autor
Heather F. Lutze
Editorial
John Wiley and Sons Inc, US
Año de publicación
2009
Estado
New
Encuadernación
Paperback
Idioma
inglés
ISBN 10
0470420901
ISBN 13
9780470420904
Peso del artículo
508 gramos

Rarewaves.com USA

London, London, Reino Unido

Vendedor de 5 estrellas

Vendedor de AbeBooks desde 11 de junio de 2025

Tarifas de envío de Reino Unido a Estados Unidos de America

ArtículoDe 12 a 17 días hábilesDe 12 a 17 días hábiles
Primer artículoEUR 0,00EUR 0,00
Los plazos de entrega los establecen los vendedores y varían según el transportista y la ubicación. Los pedidos que pasan por la aduana pueden sufrir retrasos y los compradores son responsables de los aranceles o tarifas asociadas. Los vendedores pueden ponerse en contacto con usted en relación con cargos adicionales para cubrir cualquier aumento en los costes de envío de los artículos.

Métodos de pago

  • Visa
  • Mastercard
  • American Express
  • Carte Bleue
  • Apple Pay
  • Google Pay

Información empresarial del vendedor

RAREWAVES.COM LIMITED

Elsley Court, 20-22 Great Titchfield Street
London, Reino Unido W1W 8BE