A venture into the art and science of measuring religion in everyday life

In an era of rapid technological advances, the measures and methods used to generate data about religion have undergone remarkably little change. Faithful Measures pushes the study of religion into the 21st century by evaluating new and existing measures of religion and introducing new methods for tapping into religious behaviors and beliefs.

This book offers a global and innovative approach, with chapters on the intersection of religion and new technology, such as smart phone apps, Google Ngrams, crowdsourcing data, and Amazon buying networks. It also shows how old methods can be improved by using new technology to create online surveys with experimental designs and by developing new ways of mining data from existing information. Chapter contributors thoroughly explain how to employ these new techniques, and offer fresh insights into understanding the complex topic of religion in modern life.

Beyond its quantitative contributions, Faithful Measures will be an invaluable resource for inspiring a new wave of creativity and exploration in our connected world.

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Roger Finke is Distinguished Professor of Sociology, Religious Studies and International Affairs at the Pennsylvania State University and is Director of the Association of Religion Data Archives (www.theARDA.com), funded by the John Templeton Foundation and the Lilly Endowment Inc.

Christopher D. Bader is Professor of Sociology at Chapman University and affiliated with the Institute for Religion, Economics and Culture (IRES). He is Associate Director of the Association of Religion Data Archives (www.theARDA.com) and principal investigator on the Chapman University Survey of American Fears, as well as coauthor of Paranormal America: Ghost Encounters, UFO Sightings, Bigfoot Hunts, and Other Curiosities in Religion and Culture, second edition (also available from NYU Press).

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