Sinopsis
This "how-to book for entrepreneurs guides readers through the minefield of getting into business and remaining in business with very little money. With an entertaining, case-study approach, the book discusses funding, organization, sales, marketing, management, partnership compatibility, merchandising, control, lawsuits, patents, and selling out or going public at the proper time. Demonstrates how the "Ten Essentials of the Fail-Proof Enterprise" actually work in the real world and why.
Reseña del editor
This "how-to” book for entrepreneurs guides readers through the minefield of getting into business and remaining in business with very little money. With an entertaining, case-study approach, the book discusses funding, organization, sales, marketing, management, partnership compatibility, merchandising, control, lawsuits, patents, and selling out or going public at the proper time. Demonstrates how the "Ten Essentials of the Fail-Proof Enterprise" actually work in the real world and why.
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