FOREIGN TRADE OFFICE, PROMOTER OF INTERNATIONALIZATION: IN EASTERN ANTIOQUIA

The process of globalization is accelerating every day. Consumers are informed, they know what they want, they make demands that guarantee the satisfaction of their needs, that provide them with experiences, with real value proposals, friendly with the environment, that fulfill the objective and, that with their use or consumption do not put their lives at risk. Producers face challenges that go beyond competing with quality and price, now, we must enter new markets, understand its operation, know the requirements that must be met, use agile tools to acquire reliable information, determine risks and possible coverage, find who needs the product or service and develop processes that efficiently connect the supplier and the applicant. Logistics, infrastructure and institutions can contribute to create or damage the advantages you have. The institutions are not only in charge of establishing a series of rules, norms of behavior, but also of accompanying and helping to minimize risks.