Export Development and Promotion: The Role of Public Organizations

Idioma: inglés

Editorial: Springer US Sep 2012, 2012

1461368022 / 9781461368021

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Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, AlemaniaBuchWeltWeit Ludwig Meier e.K.

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Vendedor de IberLibro desde 11 de enero de 2012

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Descripción del artículo del vendedor

This item is printed on demand - it takes 3-4 days longer - Neuware -Companies succeed in international markets because of their competitive competence which, in large measure, is based on the level of knowledge and skill they bring to their international marketing activities. Public organizations in the export development and promotion field play a facilitating role in this process. Their mandate is to enhance the know-how of exporters and thereby assist foreign market entry, development and expansion. The interaction between these public organizations and the companies they exist to serve is the subject of this book. The book is wide-ranging and up-to-date. The work ofresearchers from 11 countries (in both the developed and developing world) is represented which means that a variety of perspectives are contained in the book. These contributions present the latest thinking on this important matter. The authors of each chapter are objective in their approach. Consequently, considerable attention is paid to the performance of the public organization support programs and activities. Each researcher comes to his/her own conclusions based on the individual work undertaken, but readers will fmd that certain common themes run through many ofthe chapters. The key objectives of the book are: 1. To provide academic researchers with a current and comprehensive treatment of the role played by public organizations in export development and promotion. 2. To expose professional readers (officials in relevant public organizations, consultants in the private sector or in international agencies) to a view of their field of interest that might be broader and more critical than normal. 388 pp. Englisch.…

N° de ref. del artículo 9781461368021

Título
Export Development and Promotion: The Role of Public Organizations
Autor
Philip J. Rosson
Editorial
Springer US Sep 2012
Año de publicación
2012
Estado
Neu
Encuadernación
Taschenbuch
Idioma
inglés
ISBN 10
1461368022
ISBN 13
9781461368021
Peso del artículo
587 gramos
Dimensiones
235x155x21 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Alemania

Vendedor de 5 estrellas

Vendedor de IberLibro desde 11 de enero de 2012

Tarifas de envío de Alemania a Estados Unidos de America

ArtículoDe 5 a 15 días hábilesDe 5 a 15 días hábiles
Primer artículoEUR 23,00EUR 23,00
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BuchWeltWeit Ludwig Meier e.K.

Alemania