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Export Development and Promotion: The Role of Public Organizations

F.H. ROLF SERINGHAUS

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ISBN 10: 1461368022 / ISBN 13: 9781461368021
Editorial: Springer, 2012
Nuevos Condición: NEW Encuadernación de tapa blanda
Librería: Herb Tandree Philosophy Books (Stroud, GLOS, Reino Unido)

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9781461368021 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. N° de ref. de la librería HTANDREE0407247

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Detalles bibliográficos

Título: Export Development and Promotion: The Role ...

Editorial: Springer

Año de publicación: 2012

Encuadernación: Paperback

Condición del libro:NEW

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Sinopsis:

Companies succeed in international markets because of their competitive competence which, in large measure, is based on the level of knowledge and skill they bring to their international marketing activities. Public organizations in the export development and promotion field play a facilitating role in this process. Their mandate is to enhance the know-how of exporters and thereby assist foreign market entry, development and expansion. The interaction between these public organizations and the companies they exist to serve is the subject of this book. The book is wide-ranging and up-to-date. The work ofresearchers from 11 countries (in both the developed and developing world) is represented which means that a variety of perspectives are contained in the book. These contributions present the latest thinking on this important matter. The authors of each chapter are objective in their approach. Consequently, considerable attention is paid to the performance of the public organization support programs and activities. Each researcher comes to his/her own conclusions based on the individual work undertaken, but readers will fmd that certain common themes run through many ofthe chapters. The key objectives of the book are: 1. To provide academic researchers with a current and comprehensive treatment of the role played by public organizations in export development and promotion. 2. To expose professional readers (officials in relevant public organizations, consultants in the private sector or in international agencies) to a view of their field of interest that might be broader and more critical than normal.

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Fromehall Mill, Blk 2, Rm 9 - Lodgemore Lane - Stroud, Glos. GL5 3EH, U.K.
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