Exploring Public Relations and Management Communication
Idioma: inglés
Editorial: Pearson Education Limited, United Kingdom, Harlow, 2020
- Tapa blanda
- Usado
Librería: WorldofBooks, Goring-By-Sea, WS, Reino UnidoWorldofBooks
Vendedor de AbeBooks desde 16 de marzo de 2007
Condición: Usado - Bueno
EUR 50,45
Cantidad disponible: 1 disponibles
Añadir al carritoDescripción del artículo del vendedor
Developa clear understanding of the concepts and best practicesin public relations Exploring Public Relations and Management Communication,5th Edition,byTenchand Waddington is the definitive text on public relations. Blending theory with real-life applications.this book offers critical analysiswith updated case studies, exercises and discussion questionsthat provideyou withaholisticsubjectunderstanding. It also engagesyouwith the thought processes behind some of the latest PR campaigns. This fundamental yet very practical text recognises the strategic importance of public relations to organisations, growing conversation about professionalism in practice and professional ethics.Acomprehensivecoverage of theCOVID-19 pandemichelpsyouunderstandtheimplicationsof this global crisison public relations and strategic communication. "A great overall introduction to the key theoretical models, history and different practice areas around PR and related marketing disciplines. I recommend it as the one essential buy book for all our undergraduates."Carmel O'Toole,Senior Lecturer and Public Relations courses leader,Sheffield Hallam University "The book encourages critical reflection in the reader posing interesting questions to analyse. It works equally well for students who are new to the discipline and more experienced professionals. In short, it is the perfect accompaniment to a contemporary course in public relations."Izzy Crawford,Academic Strategic Lead,Robert Gordon University Pearson, the world'slearningcompany. . The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…
N° de ref. del artículo GOR012905870
- Título
- Exploring Public Relations and Management Communication
- Autor
- Ralph Tench
- Editorial
- Pearson Education Limited, United Kingdom, Harlow
- Año de publicación
- 2020
- Estado
- Very Good
- Encuadernación
- Paperback
- Idioma
- inglés
- ISBN 10
- 1292321741
- ISBN 13
- 9781292321745
- Edición
- 5ª Edición o Posterior
- Peso del artículo
- 1234 gramos
- Dimensiones
- 196.0 x 265.0
Develop a clear understanding of the concepts and best practices in public relations
Exploring Public Relations and Management Communication, 5th Edition, by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications. this book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic subject understanding. It also engages you with the thought processes behind some of the latest PR campaigns. This fundamental yet very practical text recognises the strategic importance of public relations to organisations, growing conversation about professionalism in practice and professional ethics. A comprehensive coverage of the COVID-19 pandemic helps you understand the implications of this global crisis on public relations and strategic communication.
"A great overall introduction to the key theoretical models, history and different practice areas around PR and related marketing disciplines. I recommend it as the one essential buy book for all our undergraduates." Carmel O'Toole, Senior Lecturer and Public Relations courses leader, Sheffield Hallam University
"The book encourages critical reflection in the reader posing interesting questions to analyse. It works equally well for students who are new to the discipline and more experienced professionals. In short, it is the perfect accompaniment to a contemporary course in public relations." Izzy Crawford, Academic Strategic Lead, Robert Gordon University
Pearson, the world's learning company.
“Sinopsis” puede pertenecer a otra edición de este título.
Acerca del autor
Ralph Tench is Professor of Communication Education and Director of Research at Leeds Business School, Leeds Beckett University, where he oversaw the expansion of the undergraduate, postgraduate and professional course portfolio. He has managed the largest EU-funded public relations research project and his work is widely published in books and academic journals worldwide. He is a past Board member and President (2017-2020) of the European Public Relations Research and Education Association.
Stephen Waddington is a public relations moderniser, thought leader and consumer engagement advocate. In addition to his role as Visiting Professor in Practice at Newcastle University, Stephen is also Managing Partner at Wadds Inc., a professional advisory firm for marketing and PR agencies and communication teams. He is a past President of the Chartered Institute of Public Relations and has co-founded, managed and sold two award-winning public relations agencies.
“Acerca de” puede pertenecer a otra edición de este título.
WorldofBooks
Goring-By-Sea, WS, Reino Unido
Vendedor de AbeBooks desde 16 de marzo de 2007
Tarifas de envío de Reino Unido a Estados Unidos de America
| Artículo | De 7 a 12 días hábiles | De 5 a 9 días hábiles |
|---|---|---|
| Primer artículo | EUR 6,53 | EUR 13,99 |
Métodos de pago
Descripción de la tienda
In 2002, World of Books Group was founded on an ethos to do good, protect the planet and support charities by enabling more goods to be reused. Since then, we've grown into to a global company pioneering the circular economy. Today, we drive the circular economy through three re-commerce brands: - Wob: Through Wob, we sell. We provide affordable, preloved books and media to customers all over the world. A book leaves our collection of over seven million titles and begins a new chapter every two seconds, enabling more goods to be reused. - Ziffit: Through Ziffit, we buy. We give people around the world the opportunity to contribute to the circular economy, earn money and protect the planet, by trading their unwanted books and media. - Shopiago: Through Shopiago, we help others. By sharing the technology that has grown World of Books Group into the business it is today, we’re helping charities increase revenue and reduce waste through re-commerce.…
Especialidad
COOKERY, RECYCLE, CHARITY, USED BOOKS, MODERN, HISTORY, CHILDRENS, FICTION, CHEAP BOOKS, NON -FICTIONInformación empresarial del vendedor
World of Books Ltd
Mulberry House, Woods Way Trading Estate
Goring-By-Sea, Reino Unido BN12 4QY
Condiciones de venta
WorldofBooks.com fully embraces the AbeBooks terms and conditions and we will do
what we can to resolve any issues.
Derecho al desistimiento
Si es un consumidor, puede rescindir el contrato de acuerdo con lo siguiente. Por consumidor se entiende cualquier persona física que actúe con fines ajenos a su actividad comercial, empresarial, oficio o profesión.
Información sobre el derecho de desistimiento
Derecho legal de desistimiento
Tiene derecho a rescindir este contrato en un plazo de 14 días sin dar ningún motivo.
El periodo de desistimiento vencerá a los 14 días desde que usted, o un tercero que no sea el transportista e indicado por usted, adquiera la posesión física del último bien o del último lote o pieza.
Para ejercer el derecho de desistimiento, complete de forma electrónica y envíe una declaración clara en nuestro sitio web, desde "Mis compras" en "Mi cuenta". Le enviaremos sin demora un acuse de recibo de dicho desistimiento a través de un soporte duradero (por ejemplo, por correo electrónico).
Para cumplir con el plazo de desistimiento, basta con que envíe su comunicación relativa al ejercicio del derecho de desistimiento antes de que venza el periodo de desistimiento.
Efectos del desistimiento
Si rescinde este contrato, le reembolsaremos todos los pagos que hayamos recibido de usted, incluidos los gastos de envío (excepto los gastos adicionales que surjan si elige un tipo de envío que no sea el tipo de envío estándar más económico que ofrecemos).
Podemos hacer una deducción del reembolso por la pérdida de valor de cualquier bien suministrado, si la pérdida es el resultado de una manipulación innecesaria por su parte.
Efectuaremos el reembolso sin demoras indebidas y, a más tardar, 14 días después de que se nos informe de su decisión de rescindir este contrato.
Efectuaremos el reembolso utilizando el mismo medio de pago que utilizó para la transacción inicial, a menos que haya acordado expresamente lo contrario; en cualquier caso, no incurrirá en ningún cargo como resultado de dicho reembolso.
Podremos retener el reembolso hasta que hayamos recibido los bienes o hasta que nos haya presentado una prueba de que los ha devuelto, lo que ocurra primero.
Deberá devolver los bienes o entregarlos a WorldofBooks, Coventry, WMD, United Kingdom, sin demoras indebidas y, en cualquier caso, en un plazo máximo de 14 días a partir del día en que nos comunique su desistimiento del presente contrato. El plazo se cumple si devuelve la mercancía antes de que venza el periodo de 14 días. Tendrá que asumir los gastos directos de devolución de los bienes. Usted solo es responsable de la disminución del valor de los bienes como resultado de una manipulación distinta a la necesaria para establecer la naturaleza, las características y el funcionamiento de los bienes.
Excepciones al derecho de desistimiento
El derecho de desistimiento no se aplica a lo siguiente:
- La entrega de periódicos, diarios o revistas, con la excepción de los contratos de suscripción; y
- El suministro de contenido digital que no se proporcione en un soporte tangible (por ejemplo, en un CD o DVD) si, al hacer el pedido, aceptó que podíamos empezar a entregarlo y que no podría desistir una vez iniciada la entrega.
Condiciones de envío
Orders ship within 2 business days. Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.