T�tulo: The Experience: How to Wow Your Customers and Create a Passionate Workplace
Editor: CRC Press 2002-01
Fecha de publicaci�n: 2002
Idioma: Ingl�s
ISBN 10: 0123954932
ISBN 13: 9780123954930
Encuadernaci�n: PF
Estado: New

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Sinopsis

’A ’must-read’ for managers; this is a great guide for pulling the customer back into your management loop.’ — Jerry Vass, author of Soft Selling in the Hard World ’Lior Arussy spins a cautionary tale for the transition companies m

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Lior Arussy is corporate vice president of global marketing at NICE Systems, responsible for strategy development and marketing activities worldwide. In his position at NICE, Mr. Arussy initiated, launched, and developed the product roadmap for the revolutionary Customer Experience Management strategy, and transformed it into a global market segment. His articles have appeared in many publications including Harvard Business Review. As a thought leader, he has been quoted by The Wall Street Journal, Financial Times, ABC-TV, and other media outlets.

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