Executive Engagement Strategies (Paperback)

Bev Burgess

5 valoraciones de Goodreads

Idioma: inglés

Editorial: Kogan Page Ltd, London, 2020

1789661927 / 9781789661927

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Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de AmericaGrand Eagle Retail

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Vendedor de IberLibro desde 12 de octubre de 2005

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Paperback. Win the attention of high-level decision makers in large corporations; spark their interest and earn their trust to achieve long-term, sustainable mutual value. When it comes to buying and selling complex, high value products and services, people buy from people. Big businesses and public sector organizations rely on solutions to keep their essential services running - things like payroll, IT, property maintenance and communications technology. For the companies that provide those services, winning the business can mean huge, multi-year, multi-million contracts. Executive Engagement Strategies is a comprehensive guide to engaging with the senior professionals making the buying decisions - to win sustainable, long-lasting business. It provides an easy-to-follow guide that will help professionals interact at each step of the B2B buying process using a combination of people, messages and communication channels. Highly practical, Executive Engagement Strategies provides a clear, step-by-step process to capture the attention of busy c-suite executives, and keep them engaged and motivated throughout the lengthy buying process. Filled with global case studies and examples, it will help readers know what to say, and when and how to say it, to build trust and win the business. With key takeaways at the end of each chapter and clearly actionable guidelines and instructions, it is the only resource you'll need to build truly customer-centric engagement with core decision makers. Win the attention of high-level decision makers in large corporations; spark their interest and earn their trust to achieve long-term, sustainable mutual value. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. …

N° de ref. del artículo 9781789661927

Título
Executive Engagement Strategies (Paperback)
Autor
Bev Burgess
Editorial
Kogan Page Ltd, London
Año de publicación
2020
Estado
new
Encuadernación
Paperback
Idioma
inglés
ISBN 10
1789661927
ISBN 13
9781789661927

Grand Eagle Retail

Bensenville, IL, Estados Unidos de America

Vendedor de 5 estrellas

Vendedor de IberLibro desde 12 de octubre de 2005

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