Excellence in Public Relations and Communication Management (Routledge Communication Series)

James E. Grunig

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Idioma: inglés

Editorial: Taylor & Francis Inc, United States, New York, 1992

0805802274 / 9780805802276

Serie: Libro 21 de 135 - Routledge Communication

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Descripción del artículo del vendedor

This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public relations make an organization more effective, and how much is that contribution worth economically? The research team began its work with a thorough review of the literature in public relations and related disciplines relevant to these questions. What started as a literature review, however, has ended in a general theory of public relations, one that integrates most of the wide range of ideas about, and practices of, communication management in organizations. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

N° de ref. del artículo GOR001429793

Título
Excellence in Public Relations and Communication Management (Routledge Communication Series)
Autor
James E. Grunig
Editorial
Taylor & Francis Inc, United States, New York
Año de publicación
1992
Estado
Very Good
Encuadernación
Paperback
Idioma
inglés
ISBN 10
0805802274
ISBN 13
9780805802276
Peso del artículo
1116 gramos
Dimensiones
156.0 x 234.0
Serie
Libro 21 de 135: Routledge Communication

WorldofBooks

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