Events Feasibility and Development (Hardcover)

Idioma: inglés

Editorial: Taylor & Francis Ltd, London, 2021

1032000937 / 9781032000930

Serie: Libro 13 de 14 - Events Management

Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de AmericaGrand Eagle Retail

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Hardcover. Events Feasibility and Development: From Strategy to Operations 2nd Edition outlines the best practice in event development and the global events sector. Tools and techniques from the first edition have been refined and expanded through their use in over 20 countries, including the USA, France, UAE, Malaysia and South Africa. These include strategy development and implementation, asset management, portfolio management, return on investment, management process mapping and the feasibility study. Fascinating current examples illustrate these professional management techniques. The second edition elaborates on the events sector maturity model as a measurement tool for cities, regions and countries. This has been tried and successfully tested in developing economies and assisted in the rapid development and sustainability of events in Dubai and many other destinations. Each chapter contains exhibits, questions, bullet points and clear explanations of the tools and techniques. Brand new material includes: A full explanation of the maturity model including post-pandemic solutions New case studies and exhibits A new section on teaching and training in event managementThe chapters are fully supported by further current case studies and examples on the publishers and the authors website. Online material also includes 11 lesson plans for a semester course, containing assessment items, learning objectives and teaching tips for each topic, and event photos and author videos explaining the topics. This will be essential reading for all students of Event Management. This book outlines best practice in event development and the global events sector. Tools and techniques from the first edition have been refined and expanded. These include strategy development and implementation, asset management, portfolio management, return on investment, management process mapping and the feasibility study. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

N° de ref. del artículo 9781032000930

Título
Events Feasibility and Development (Hardcover)
Autor
William O'Toole
Editorial
Taylor & Francis Ltd, London
Año de publicación
2021
Estado
new
Encuadernación
Hardcover
Idioma
inglés
ISBN 10
1032000937
ISBN 13
9781032000930
Edición
2ª Edición
Serie
Libro 13 de 14: Events Management

Grand Eagle Retail

Bensenville, IL, Estados Unidos de America

Vendedor de 5 estrellas

Vendedor de AbeBooks desde 12 de octubre de 2005

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