Ethics in Advertising : Making the Case for Doing the Right Thing
Snyder, Wally
ISBN 10: 1138188999 ISBN 13: 9781138188990
Editorial: Routledge, 2016
Usado
Encuadernación de tapa blanda
Librería:
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Descripción
Descripción:
May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. N° de ref. del artículo 26636775-5
Sinopsis:
This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional.
Acerca del autor:
Wally Snyder serves as Distinguished Visiting Professor at the University of Missouri, Professor and Senior Advisor for Advertising Ethics at Michigan State University, and Chair of the National Advertising Review Board, USA.
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Detalles bibliográficos
Título: Ethics in Advertising : Making the Case for ...
Editorial: Routledge
Año de publicación: 2016
Encuadernación: Encuadernación de tapa blanda
Condición: good