Essentials of Pricing Analytics | Tools and Implementation with Excel. Este artículo no está disponible.
Idioma: inglés
Editorial: Routledge, 2026
- Tapa dura
- Nuevo
Librería: preigu, Osnabrück, Alemaniapreigu
Vendedor de AbeBooks desde 5 de agosto de 2024
Condición: Nuevo
EUR 265,60
Descripción del artículo del vendedor
Essentials of Pricing Analytics | Tools and Implementation with Excel | Erik Haugom (u. a.) | Buch | Einband - fest (Hardcover) | Englisch | 2026 | Routledge | EAN 9781032989815 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.
N° de ref. del artículo 134557206
- Título
- Essentials of Pricing Analytics | Tools and Implementation with Excel
- Autor
- Erik Haugom (u. a.)
- Editorial
- Routledge
- Año de publicación
- 2026
- Estado
- Neu
- Encuadernación
- Buch
- Idioma
- inglés
- ISBN 10
- 1032989815
- ISBN 13
- 9781032989815
- Edición
- 2ª Edición
- Peso del artículo
- 704 gramos
- Dimensiones
- 250 x 175 x 21 mm
- Serie
- Libro 7 de 7: Mastering Business Analytics
- Catálogos de vendedores
- Bücher
This second edition of Essentials of Pricing Analytics provides a comprehensive introduction to pricing as a tactical business function and is a practical toolbox for implementing solutions to diverse pricing challenges.
Beyond theoretical perspectives, the second edition of Essentials of Pricing Analytics demonstrates practical implementations of analytical tools using global case studies. Covering fundamental pricing theory, break-even analysis, price sensitivity, optimization techniques, revenue management, and ethical considerations, the updated edition features new content on price differentiation, and AI applications in pricing strategy. It also expands on implementation examples to include R and Python alongside Excel.
This accessible text is ideal for advanced undergraduate, MBA, and postgraduate students of pricing strategy, entrepreneurship, marketing strategy, and operations, as well as practitioners seeking effective methods to implement pricing strategies and maximize profits.
Online resources include Excel templates, R and Python scripts for most examples covered in the book, a comprehensive test bank, and PowerPoint slides for each chapter.
“Sinopsis” puede pertenecer a otra edición de este título.
Acerca del autor
Erik Haugom is Professor of Business Administration at the University of Inland Norway.
Per Kristian Alnes is a senior researcher at the Eastern Norway Research Institute at the University of Inland Norway.
“Acerca de” puede pertenecer a otra edición de este título.