Essentials of Business Research Methods

Joseph F Hair Jr

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Idioma: inglés

Editorial: Routledge, 2011

0765626314 / 9780765626318

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Descripción del artículo del vendedor

Managers increasingly must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include such critical topics as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment. This is the only such book that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive and much easier to understand than in other works. The book features a realistic continuing case throughout the text that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as Ethical Dilemma mini - cases, and interactive Internet applications and exercises.…

N° de ref. del artículo CIN0765626314VG

Título
Essentials of Business Research Methods
Autor
Joseph F Hair Jr
Editorial
Routledge
Año de publicación
2011
Estado
Very Good
Encuadernación
Paperback
Idioma
inglés
ISBN 10
0765626314
ISBN 13
9780765626318
Edición
2ª Edición

World of Books Inc

Montgomery, IL, Estados Unidos de America

Vendedor de 4 estrellas

Vendedor de IberLibro desde 23 de marzo de 2026

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