The Essential Guido to Internet Business Technology

Carl Honda, Kipp Martin

ISBN 10: 0130428205 ISBN 13: 9780130428202

Editorial: Prentice Hall PTR, upper Saddle River, 2002

Idioma: Ingl�s

Condici�n: Usado - Bueno Encuadernaci�n de tapa blanda

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Broschiert. Sofortversand aus Deutschland. Artikel wiegt maximal 1000g. 439 Seiten. Englisches Exemplar.

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Detalles bibliogr�ficos

T�tulo: The Essential Guido to Internet Business Technology
Editor: Prentice Hall PTR, upper Saddle River
Fecha de publicaci�n: 2002
Idioma: Ingl�s
ISBN 10: 0130428205
ISBN 13: 9780130428202
Encuadernaci�n: Encuadernaci�n de tapa blanda
Estado: very good

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Sinopsis

Today's business executive must understand Internet technology well enough to ask intelligent questions, set appropriate expectations, and make appropriate decisions. The Essential Guide to Internet Business Technology is the complete non-technical briefing on today's key Internet technologies, written specifically for business decision-makers. Authors Kipp Martin cover every key aspect of Internet technology from a business point of view, delivering expert insight and advice you can act upon. They begin by reviewing Web content development, and the new business opportunities made possible by XML and related technologies. They offer practical guidance on choosing choose Internet service providers, Application Service Providers, and Aggregators. The book also includes a detailed e-commerce update, with lessons learned from the dotcom crash, successful and failed e-business models, and practical techniques for Internet marketing, security, and database integration.

Acerca del autor

GAIL HONDA is President and CEO of Global Optima Inc., a technology development company in Honolulu, Hawaii. She served as Director of the Program in Applied Quantitative Research at the University of Chicago and on the faculties of the University of Chicago and the University of Hawaii. She holds an MBA and Ph.D. from the University of Chicago, and was a Fulbright Scholar in Tokyo.

KIPP MARTIN is Professor of Operations Research and Computing Technology at the University of Chicago Graduate School of Business. He teaches Internet business technology to MBA students and executives in the U.S. and Europe. He holds a Ph.D. in Management Science from the University of Cincinnati.

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