Enterprise One To One: Tools For Competing In The Interactive Age

Don Peppers; Martha Rogers

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Idioma: inglés

Editorial: A Currency Book (Doubleday), 1997

0385482051 / 9780385482059

Librería: SZ Global, Toronto, ON, CanadaSZ Global

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Is there anyone out there who isn't worried about staying far in front of the technological tidal wave that is making products smarter and changing everything about what customers buy, how they buy, and where their loyalty goes?Don Peppers and Martha Rogers, authors of the international bestseller The One to One Future, go beyond that now classic work on how to sell more products to fewer customers. For the last several years, they have been teaching companies how to stay at the head of the pack by harnessing technology to achieve killer competitive advantages in customer loyalty and unit margin. In this brave new world where microchip technology is making it possible for houses to know their occupants better than the occupants know their own houses--know the owners' temperature preferences, water use, lights, appliances--businesses have a great advantage in building unbreakable customer relationships. Peppers and Rogers explain what kinds of strategies are applicable to what kinds of businesses, and under what circumstances--from cars to credit cards, clothing manufacturers to dry cleaners, long distance phone companies to computer resellers. Suddenly car manufacturers, supermarkets, credit card companies, and fashion houses can compete not on commodity rules and price wars, but on bold new rules. Readers of Enterprise One to One will learn:* How to improve customer retention, not just incrementally but dramatically, and increase your share of each customer's business over time, despite the increasingly frantic nature of your competitors' campaigns. * How to protect and increase your unit margin despite the commoditization that has begun to infect every business in every category.* How to create entirely new markets of individual customers with diverse needs.* How to make the transition to the Interactive Age, gaining advantages from new technologies without being threatened by them.No book on marketing is as firmly planted in the competitive future as Enterprise One to One.Don Peppers is president and founder of Marketing 1:1, Inc., based in Stamford, Connecticut. Martha Rogers, Ph.D., is a founding partner at Marketing 1:1, Inc., and professor of telecommunications at Bowling Green State University. Together they are the authors of the bestselling book The One to One Future.…

N° de ref. del artículo 9780385482059

Título
Enterprise One To One: Tools For Competing In The Interactive Age
Autor
Don Peppers; Martha Rogers
Editorial
A Currency Book (Doubleday)
Año de publicación
1997
Estado
Collectible-Very Good
Encuadernación
Hardcover
Idioma
inglés
ISBN 10
0385482051
ISBN 13
9780385482059

SZ Global

Toronto, ON, Canada

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Vendedor de AbeBooks desde 3 de octubre de 2025

Tarifas de envío de Canada a Estados Unidos de America

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At SZ Global, we specialize in sourcing and offering a diverse selection of books across a wide range of categories, including fiction, literature, business, religious works, and more. Our inventory includes both contemporary titles and hard to find editions, carefully selected to meet the needs of readers, collectors, and enthusiasts. We are committed to providing accurate listings, reliable service, and a smooth purchasing experience. All orders are shipped from our Kuwait warehouse, and we take great care in packaging to ensure books arrive in the condition described. Returns are accepted at our designated return address in Toronto, Canada, in accordance with AbeBooks policies. Whether you are expanding your personal collection, searching for a specific title, or simply exploring, SZ Global aims to be a dependable source for quality books.…

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