The End of Membership as We Know It: Buiding the Fortune-Flipping, Must-Have Association of the Next Century
Idioma: inglés
Editorial: Association Management Press,U.S., 2013
- Tapa dura
- Usado
Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)
Vendedor de IberLibro desde 20 de diciembre de 2007
Condición: Usado - Bueno
EUR 4,03
Cantidad disponible: 2 disponibles
Añadir al carritoDescripción del artículo del vendedor
How new membership models can help associations survive and thrive in today's evolving environment The era when associations could count on members joining and renewing, even with a relatively unchanging menu of membership benefits, has passed. No, membership is not dead, argues author Sarah Sladek. But associations do need to change their thinking and their models. In The End of Membership As We Know It: Building the Fortune-Flipping, Must-Have Association of the Next Century, Sladek offers practical, proven ways that associations can respond to changes affecting participation such as the generational shifts in the workforce, social changes, and technology-eased access to content and community. The End of Membership As We Know It explains: How niche the new competitive advantage is Why organizational culture has an enormous impact on recruitment and retention What emerging member-prospects value and want Why and how to focus on member ROI instead of program ROI How to craft and deliver compelling benefits rather than features How to extend your reach Which emerging models are taking root and showing promise Providing numerous real-world examples along with specific guidance, The End of Membership As We Know It is a must-have guide for moving your membership model into the future.…
N° de ref. del artículo 00109020486
- Título
- The End of Membership as We Know It: Buiding the Fortune-Flipping, Must-Have Association of the Next Century
- Autor
- Sarah Sladek
- Editorial
- Association Management Press,U.S.
- Año de publicación
- 2013
- Estado
- Very Good
- Encuadernación
- Hardback
- Idioma
- inglés
- ISBN 10
- 0880343435
- ISBN 13
- 9780880343435
The era when associations could count on members joining and renewing, even with a relatively unchanging menu of membership benefits, has passed. No, membership is not dead, argues author Sarah Sladek. But associations do need to change their thinking and their models. In The End of Membership As We Know It: Building the Fortune-Flipping, Must-Have Association of the Next Century, Sladek offers practical, proven ways that associations can respond to changes affecting participation such as the generational shifts in the workforce, social changes, and technology-eased access to content and community.
The End of Membership As We Know It explains:
- How niche the new competitive advantage is
- Why organizational culture has an enormous impact on recruitment and retention
- What emerging member-prospects value and want
- Why and how to focus on member ROI instead of program ROI
- How to craft and deliver compelling benefits rather than features
- How to extend your reach
- Which emerging models are taking root and showing promise
“Sinopsis” puede pertenecer a otra edición de este título.
Acerca del autor
Concerned about declining engagement in our nation's membership associations, nonprofits, and workplaces, she founded XYZ University to help organizations identify their competitive advantage, embrace change, bridge gaps, increase ROI, and remain relevant to future generations.
Sarah has authored two books on the generational topic. The New Recruit: What Your Association Needs to Know About X, Y, & Z (2007) was the first book to address the generation gap in membership associations. Shortly thereafter, she authored Rock Stars Incorporated: Hiring the High-Performance, High-Maintenance Hotshots Half Your Age (2008) and also launched the RockStars@Work Conference, both geared towards bridging the talent gap in the workplace. As a sought-after speaker and consultant, Sarah works with organizations nationwide, providing Next-Generation Intelligence through a variety of mediums: strategic planning, keynotes and workshops, web-based training, marketing campaigns, and special events.
Her expertise has been featured in local and national media, including the Star Tribune, Minneapolis-St. Paul Business Journal, National Public Radio, and Fast Company. She has keynoted events for the American Bar Association, Associated General Contractors, Community Bankers Association, and National Fraternal Congress of America.
“Acerca de” puede pertenecer a otra edición de este título.
World of Books (was SecondSale)
Montgomery, IL, Estados Unidos de America
Vendedor de IberLibro desde 20 de diciembre de 2007
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|---|---|---|
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …
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