Empty the Pond. Este artículo no está disponible.Empty the Pond

Your next customer may need you months before your competitors know they are ready to buy.

At a car dealership, Mark H. Awad noticed that every dealer chased buyers when their tax refunds arrived. But those customers had needed transportation long before tax season. By changing when and how he helped them, he found an opportunity others were waiting to see.

Mark carried that question into real estate development: What does this person need now, and what is keeping them from moving forward?

In Empty the Pond, he shares stories from the showroom, difficult property deals, and housing projects to show how opportunities emerge when you listen beyond a customer’s first request. You’ll learn to spot demand early, examine obstacles, offer a workable path, and earn the trust that makes you the first person someone calls.

Find your customers before your competitors do.