Emotion by Design: Creative Leadership Lessons from a Lifetime Inside Nike (Paperback)

Greg Hoffman

822 valoraciones de Goodreads

Idioma: inglés

Editorial: Cornerstone, London, 2022

1847943551 / 9781847943552

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Librería: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller

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Paperback. A revelatory guide to creativity in business, from the genius behind Nike's greatest campaigns Just do it. Find your greatness. Believe in something. For decades, Nike's campaigns have been so radically creative that they make an indelible mark on the public imagination - and, just sometimes, change how the world thinks. It's an art form that Greg Hoffman understands better than anyone. Over 30 years at Nike, he crafted some of the most iconic campaigns in history: from Colin Kaepernick's 'Dream Crazy' ad, to the instantly recognisable logos used by Roger Federer and Serena Williams. By the end of his career, he was Chief Marketing Officer - responsible for maintaining the brand recognition of the Nike swoosh everywhere on Earth. Now, Hoffman reveals the simple principle that Nike use to power their creativity: emotion by design. Combining scientific analysis and artistic daring, emotion by design helps Nike forge deep, personal bonds with their customers - crafting campaigns that chime with people's most audacious dreams. But this method needn't be limited to Nike. In Emotion by Design, Hoffman reveals how you too can drive your creativity the Nike way: by drawing on the talents of a diverse team, by forging a culture where everyone is hypercreative, and by spotting which ideas have the potential to capture imaginations around the world. The result is a masterclass in creativity, gleaned from a lifetime with one of the world's most innovative brands. We can all harness the power of emotion by design. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

N° de ref. del artículo 9781847943552

Título
Emotion by Design: Creative Leadership Lessons from a Lifetime Inside Nike (Paperback)
Autor
Greg Hoffman
Editorial
Cornerstone, London
Año de publicación
2022
Estado
new
Encuadernación
Paperback
Idioma
inglés
ISBN 10
1847943551
ISBN 13
9781847943552

AussieBookSeller

Truganina, VIC, Australia

Vendedor de 5 estrellas

Vendedor de IberLibro desde 22 de junio de 2007

Tarifas de envío de Australia a Estados Unidos de America

ArtículoDe 25 a 45 días hábilesDe 8 a 14 días hábiles
Primer artículoEUR 33,21EUR 39,49
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The Nile Group Pty Ltd

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Truganina, VIC Australia 3029