Embracing Business Sustainability Through Innovation and Creativity in the Service Sector

With the ever-increasing pressure and rivalry in the global business environment, businesses must develop sustainable practices that set them apart from the competition. Innovation and creativity are critical aspects of business that must be implemented in all areas for companies to not only survive but thrive. Embracing Business Sustainability Through Innovation and Creativity in the Service Sector provides comprehensive research about sustainable business through innovation and creativity in the service sector and aims to contribute to the knowledge of various sustainable business practices. Covering key topics such as tourism, hospitality, wealth creation, and entrepreneurship, this premier reference source is ideal for business owners, managers, industry professionals, researchers, scholars, academicians, practitioners, instructors, and students.

Dr. Pankaj Kumar Tyagi is a academician, researcher, and consultant, presently serving as Professor at Chandigarh University, Mohali, India. He holds a Master’s degree in Tourism and Management, an M.Phil. in Tourism, and a Doctorate (Ph.D.) in Tourism, reflecting a strong and sustained commitment to academic excellence in the field. With over 22 years of professional experience, Dr. Tyagi has made significant contributions across the domains of industry engagement, higher education, professional training, and consultancy. His areas of specialization include destination management, travel processes, sustainable and regenerative tourism, and emerging disruptive technologies. He has consistently focused on advancing innovative and responsible approaches to tourism development, aligned with global priorities in sustainability and digital transformation. Dr. Tyagi has an extensive record of scholarly publication. He has authored or edited 20 academic books and published more than 50 research papers in reputed international journals spanning the fields of tourism, management, technology, and sustainability. His work is recognized for its academic rigour, practical relevance, and interdisciplinary perspective. In addition to his academic writing, Dr. Tyagi serves as a reviewer for several esteemed international journals. Through this role, he actively contributes to maintaining and enhancing scholarly standards across his fields of expertise. His ongoing academic, research, and consultancy efforts continue to shape the discourse around sustainable tourism practices and the integration of advanced technologies in the tourism and hospitality sectors

Vipin Nadda I am currently serving as Senior Lecturer and Programme Manager (Tourism, hospitality, and Events) with University of Sunderland in London. A science graduate with MBA (Marketing), MTA (Tourism) and PhD (Tourism Management), I have more than twenty years of experience in academics and Industry. As an active researcher, I have authored and edited eight books, published more than thirty research articles, presented papers in various international conferences and published scores of book chapters. As an experienced academician, I have been Lecturing a variety of courses ranging from Sustainable tourism development, Service Marketing, International business environment to Service quality, International Tourism and Hospitality Management in the UK as well as overseas which echo my research interests as well. I am co-editor in chief for International Journal of Entrepreneurship, Management, Innovation and Development and have organised many international conferences

Vishal Bharti is currently working as Additional Director, in dept. of CSE. Previously he has worked as Professor and Head in Department CSE, School of Computing at DIT University, Dehradun. He has also worked as Professor and Head in AIT-CSE at Chandigarh University, Mohali, Punjab, Associate Prof. and; Head, Department of CSE at Dronacharya College of Engineering Gurgaon. He completed his Ph.D. in 2016. He did his M.Tech. and B.E. from Birla Institute of Technology, Mesra. Ranchi. He also holds Doctorate in Management Studies in addition to MBA in IT and E-MBA in S&M. He is having a mixed bag of experience of 14+ Years in both Academia and IT Industry He have five filed patents out of which two are in the process of Granting and Commercialization, Twenty-Seven copyrights and 13 Govt. Grants (SERB, DST, NSTEDB, EDI etc.) to his credit. He published more than Seventy-Eight research works at both National and; International domain like IEEE, Springer, Taylor and; Francis, Elsevir and was awarded with Best Faculty Award in 2010, Best Computer Teacher in 2019, Academic Leadership Award in 2019, Best Young HoD of the Year Award 2019. He is a member of more than 80+ International and National Societies/Conferences/Journals as Advisory Board.