Some rub marks and edge wear. A textbook discussing electronic media and its practical uses and programming in late Twentieth Century society. 532 pages.

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Detalles bibliogr�ficos

T�tulo

Electronic Media Programming: Strategies and Decision Making

Editor

McGraw-Hill, Inc., New York, St. Louis, San Francisco, Auckland

Fecha de publicaci�n

1993

Idioma

Ingl�s

ISBN 10

0070102988

ISBN 13

9780070102989

Encuadernaci�n

Hardcover

Estado

Very Good -

Estado de la sobrecubierta

No Jacket

Tipo de libro

Book

Cat�logos de vendedores

General

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Sinopsis

This text focuses on strategies for programming small market, local stations (rather than the major networks), and it explores the wide range of choices and options available to the programmer. The authors include discussions of both radio and television in each chapter, and aim to make the instruction immediately applicable to real business programming considerations. "Electronic Media Programming" highlights important economic issues, emphasizing and exploring effective marketing research and audience analysis in making programming decisions.

Rese�a del editor

"Sobre este t�tulo" puede pertenecer a otra edici�n de este libro.

Descripci�n de la librer�a

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Informaci�n empresarial del vendedor

UHR Books
ME, U.S.A.

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telephone: 207-929-5100 from 8AM to 8PM US Eastern Time.

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