Sinopsis
New Venture Management. Exceptionally practical, this best-selling text teaches budding entrepreneurs the 'hands-on' tools and techniques for launching and managing a small business the right way - and to imbue it with the staying power necessary to succeed and grow in the hotly competitive environment of the 21st century. For courses in Small Business Management, Entrepreneurship, Starting a New Business, Running a Small Business. *NEW - Increased emphasis on the WWW and its application as a business tool. Teaches the basics of the WWW, with examples and hands-on exercises-'Wired to the Web' - in every chapter *NEW - Companion WWW site which provides both professors and students with useful tools in teaching and learning about entrepreneurship and small business management. www.prenhall.com/scarbzim *NEW - All new video package - Adapted from the PBS television series 'Small Business 2000', these eleven videos feature interviews with actual owners, managers, and employees of a variety of small businesses. Video notes are provided in The Instructor's Manual. Brings the real world of entrepreneurs into the classroom *Focus on building a BUSINESS PLAN *NEW - Exceptional revision streamlines and realigns coverage. Text has been streamlined from 25 to 22 chapters *Offers a greater focus on entrepreneurship without sacrificing coverage of the skills needed to open a small business successfully *NEW - Revises and broadens the chapter on Using Technology to Gain a Competitive Edge. Covers not only the computer but everything from personal digital assistants (PDAs) to portable computers and the WWW, with many technology examples throughout *NEW - Expands coverage on the multicultural nature of entrepreneurship *NEW - Updates/expands coverage of important small business topics: The Internet; cash management techniques; the latest on sources of funds (both equity and debt sources); etermining the value of an existing business; trends shaping the business environment beyond 2000; how to build and use a customer database; home-based businesses; global business opportunities - with practical advice on how small companies can crack international markets *NEW - A case supplement offers 7 new comprehensive cases (with teaching notes). This supplement is shrink-wrapped free with the text *NEW - Includes 80% new examples and 80% new boxed features
Reseña del editor
New Venture Management. Exceptionally practical, this best-selling text teaches budding entrepreneurs the 'hands-on' tools and techniques for launching and managing a small business the right way - and to imbue it with the staying power necessary to succeed and grow in the hotly competitive environment of the 21st century. For courses in Small Business Management, Entrepreneurship, Starting a New Business, Running a Small Business. *NEW - Increased emphasis on the WWW and its application as a business tool. Teaches the basics of the WWW, with examples and hands-on exercises-'Wired to the Web' - in every chapter *NEW - Companion WWW site which provides both professors and students with useful tools in teaching and learning about entrepreneurship and small business management. www.prenhall.com/scarbzim *NEW - All new video package - Adapted from the PBS television series 'Small Business 2000', these eleven videos feature interviews with actual owners, managers, and employees of a variety of small businesses. Video notes are provided in The Instructor's Manual. Brings the real world of entrepreneurs into the classroom *Focus on building a BUSINESS PLAN *NEW - Exceptional revision streamlines and realigns coverage. Text has been streamlined from 25 to 22 chapters *Offers a greater focus on entrepreneurship without sacrificing coverage of the skills needed to open a small business successfully *NEW - Revises and broadens the chapter on Using Technology to Gain a Competitive Edge. Covers not only the computer but everything from personal digital assistants (PDAs) to portable computers and the WWW, with many technology examples throughout *NEW - Expands coverage on the multicultural nature of entrepreneurship *NEW - Updates/expands coverage of important small business topics: The Internet; cash management techniques; the latest on sources of funds (both equity and debt sources); etermining the value of an existing business; trends shaping the business environment beyond 2000; how to build and use a customer database; home-based businesses; global business opportunities - with practical advice on how small companies can crack international markets *NEW - A case supplement offers 7 new comprehensive cases (with teaching notes). This supplement is shrink-wrapped free with the text *NEW - Includes 80% new examples and 80% new boxed features
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