If you want to learn how to write words that make people buy stuff, then this book is for you.
- Have you tried to sell something online or in print but struggled to get sales?
- Do you have trouble finding the right words to convince people to buy your products?
- Do you own a website or email list, and wish your readers were more receptive to your pitch?
The truth is: Getting people to see the value in any product is difficult. People are busy. And writing words that get attention is not easy.
The solution is to apply the secret formula that professional copywriters use to write persuasive ad copy that speaks directly to your target audience. Writers have been developing the art and science of copywriting for centuries. But you'd only know of their tricks if you worked in an advertising agency, or spent long hours testing various marketing ploys. Fortunately, we've scaled this process down into just one book!
THIS BOOK WILL TEACH YOU THE FORMULA THAT TURNS WORDS INTO CASH.
You will learn:
- A complete introduction to copywriting featuring all the foundational principles that contemporary copywriters use to persuade the masses.
- The easy way to get your writing work Done. Done. Done. (Even if you hate writing.)
- How to use your own inspirational story (in your own voice) to get those sales. Hint: Your own personal story is often the best marketing tool in your toolbox!
- The clever Copywriting Shortcut (developed by the famous Internet Marketer Frank Kern) that makes writing effective copy easy.
- The ten best headlines that practically guarantee a sale.
- How to compose your email, so that you can avoid the Junk Mail folder.
- A huge chapter on Keyword Research and SEO (Search Engine Optimization) that explains how you can write web text that attracts Google visitors.
- A chapter on User Interface Design—where we teach you why the arrangement of buttons and links on a webpage, might be more important than the words themselves.
- How to write PPC (Pay-Per-Click) ads for Google AdWords or Bing Ads.
- And, we'll learn about the secret tools that copywriters forged many years ago via their experience in traditional media, like: print advertising, direct mail, and even press releases.
When you learn to spot the innate triggers, that turn readers into buyers, then the chore of copywriting will actually become easy, and fun!
Even if you've never published a single word before, you can still be a great copywriter. Because great copywriting is not about art or poetry. It's about "speaking the customer's language" and knowing which words to use, and which triggers make the product look like the best on offer.
Maybe you're a blogger or web designer. Maybe you do email marketing or social media (like Facebook, Instagram, & LinkedIn). Whatever medium you choose, this book will work for you because the rules of copywriting are timeless.
If you've ever signed up to a website, downloaded an eBook, or bought a gadget online, then you've been subject to the enchantment of a copywriter. In fact, the skillset is more in-demand now, than ever before! Because, in this information age, everybody is a writer! So, you might as well learn to be a good writer! I.e., one that knows how to write words that sell!
Ready to learn more?
If you want to know how to write persuasive ad copy that sells, then get the book today!
