The Education of an Accidental CEO: Lessons Learned from the Trailer Park to the Corner Office

David Novak

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Idioma: inglés

Editorial: Random House USA Inc, 2009

0307451798 / 9780307451798

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Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)

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Descripción del artículo del vendedor

David Novak--one of today's most engaging, unconventional, and successful business leaders--lived in thirty-two trailer parks in twenty-three states by the time he reached the seventh grade. He sold encyclopedias door to door, worked as a hotel night clerk, and took a job as a $7,200-a-year advertising copywriter with the hopes of maybe one day becoming a creative director. Instead, he became head of the world's largest restaurant company at the ripe old age of forty-seven. While David never went to business school, he did learn from the greatest of teachers--experience--and plenty of other very smart people as well: Magic Johnson on the secret to teamwork, Warren Buffett on what he looks for in the companies he buys, John Wooden on ego, and Jack Welch on one thing he'd do over. Now he wants to share with you what he discovered about getting ahead and getting noticed; motivating people and turning businesses around; building winning teams and running a global company of nearly one million people; and always staying true to yourself. The Education of an Accidental CEO is filled with David Novak's street-smart wisdom: From his formative years.- Walking through your anxieties- Avoiding the poison of stereotypes- Staying right-sized - Breaking through the clutter From his years as an ad executive and chief marketing officer .- How not to roll over like Fluffy the dog- Seeing yourself as a brand- When to pull the plug on the Super Bowl As the CO of Pepsi Cola and then as president of KFC and Pizza Hut .- Why a gold watch can have less value than a floppy rubber chicken- Knowing when the answers are in the building- Knowing when to do nothing- What it takes to revitalze a company And as CEO of Yum Brands, Inc. .- How to shock the system- How to avoid the slow-no's- Managing two up and two down David Novak's ideas for building an entire culture around reward and recognition--getting everyone from division presidents to dishwashers to buy into recognizing the achievements of others--is studied by other companies and discussed here in great detail. Whether you are the CEO of a global conglomerate or a budding entrepreneur, there is something here that will help you get where you want to go. From the Hardcover edition.…

N° de ref. del artículo 00103696681

Título
The Education of an Accidental CEO: Lessons Learned from the Trailer Park to the Corner Office
Autor
David Novak
Editorial
Random House USA Inc
Año de publicación
2009
Estado
Good
Encuadernación
Paperback
Idioma
inglés
ISBN 10
0307451798
ISBN 13
9780307451798

World of Books (was SecondSale)

Montgomery, IL, Estados Unidos de America

Vendedor de 5 estrellas

Vendedor de IberLibro desde 20 de diciembre de 2007

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ArtículoDe 4 a 12 días hábilesDe 3 a 6 días hábiles
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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