Neuware -Franchising networks are experiencing great success in international business organization. Few books try to explain the characteristics of these networks. Contrary to the existing literature this book tackles more theoretical problems related to governance, organization, knowledge management, contract design, incentive and regulation issues both from the economic and management view point. It delivers new theoretical and empirical results regarding plural forms, contract design, and knowledge and strategic management issues. Its purpose is to offer researchers and practitioners new theoretical and empirical insights in one of the most important economic phenomenon at the beginning of the 21st century: Franchising networks as organizational arrangement for growth and internationalization of firms.Physica Verlag, Tiergartenstr. 17, 69121 Heidelberg 376 pp. Englisch.

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T�tulo: Economics and Management of Franchising Networks
Editor: Physica-Verlag HD Jun 2004
Fecha de publicaci�n: 2004
Idioma: Ingl�s
ISBN 10: 3790802026
ISBN 13: 9783790802023
Encuadernaci�n: Taschenbuch
Estado: Neu
Dimensiones: 235�mil�metros de ancho por 155 de alto por 21 de largo
Peso: 569 gramos

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Sinopsis

Franchising networks are experiencing great success in international business organization. Few books try to explain the characteristics of these networks. Contrary to the existing literature this book tackles more theoretical problems related to governance, organization, knowledge management, contract design, incentive and regulation issues both from the economic and management view point. It delivers new theoretical and empirical results regarding plural forms, contract design, and knowledge and strategic management issues. Its purpose is to offer researchers and practitioners new theoretical and empirical insights in one of the most important economic phenomenon at the beginning of the 21^st century: Franchising networks as organizational arrangement for growth and internationalization of firms.

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