This succinct and jargon-free introduction to effect sizes gives students and researchers the tools they need to interpret the practical significance of their results. Using a class-tested approach that includes numerous examples and step-by-step exercises, it introduces and explains three of the most important issues relating to the practical significance of research results: the reporting and interpretation of effect sizes (Part I), the analysis of statistical power (Part II), and the meta-analytic pooling of effect size estimates drawn from different studies (Part III). The book concludes with a handy list of recommendations for those actively engaged in or currently preparing research projects.

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Paul D. Ellis is Professor in the Department of Management and Marketing at Hong Kong Polytechnic University, where he has taught research methods for nearly fifteen years. His research interests include trade and investment issues, marketing and economic development, international entrepreneurship, and economic geography. Professor Ellis has been ranked as one of the world's most prolific scholars in the field of international business.

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