E-Commerce Website Optimization: Why 95% of Your Website Visitors Don't Buy, and What You Can Do About it
Croxen-John, Dan
ISBN 10: 178966442X ISBN 13: 9781789664423
Editorial: Kogan Page, 2020
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Descripción
Descripción:
N° de ref. del artículo 28Y77_93_178966442X
Sinopsis:
Conversion rate optimization (CRO) is a complex field and one that is rapidly evolving. It’s about understanding people and their behaviour, not simply website visits. E-commerce Website Optimization provides an all-encompassing guide, explaining the how and why, before focusing on techniques and tools to increase the percentage of visitors who buy from the site, and subsequently the amount that these visitors spend when they buy. Grounded in best-practice theory and research, it brings together usability, analytics and persuasion to offer a detailed, step-by-step guide to improve conversion rates, increase ROI from online marketing campaigns, generate higher levels of repeat business and increase the e-commerce value of websites.
In the fast-moving world of e-commerce, this fully revised second edition includes updates on test metrics, prioritization and personalization, alongside updated case studies and newly recommended tools. E-commerce Website Optimization is an invaluable book for those seeking to implement a data-driven ethos for their organization’s e-commerce programme, for everyone from chief digital officers and heads of online sales, to entrepreneurs and small business owners.
Acerca de los autores:
Dan Croxen-John is CEO of AWA Digital, an e-commerce conversion optimisation agency with clients and offices around the world. Dan is a certified Web Analyst, a Fellow of the Institute of Direct Marketing, and has served on a number of advisory boards for multi-channel and analytics associations. Dan is an in-demand speaker, blogs regularly on all aspects of analytics and Conversion Rate Optimisation and has spoken at conferences in the UK, USA and Africa.
Johann van Tonder is an experienced e-commerce optimiser, and COO at AWA Digital. He has used the principles and techniques in his book E-Commerce Website Optimization (published by Kogan Page) to deliver massive sale improvements for big and small e-commerce businesses alike. Having trained and coached optimisation teams around the world, he explains complex concepts in ways that are easy to understand.
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Detalles bibliográficos
Título: E-Commerce Website Optimization: Why 95% of ...
Editorial: Kogan Page
Año de publicación: 2020
Encuadernación: Encuadernación de tapa blanda
Condición: new
Edición: 2ª Edición
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ISBN 13: 9781789664423
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