E-Commerce : Concepts, Principles, and Application

This book mainly discusses the background of e-commerce, the basic knowledge of e-commerce, the basic models of e-commerce, the basic principles of e-commerce and the cases of e-commerce. This book has formed a theoretical system of e-commerce with a clear integration boundary. The introduction of the systematic theory is guided by the background of e-commerce, centered on the model of e-commerce, paved with the principles of e-commerce and integrated with the cutting-edge cases. This book defines the basic concepts, models and principle of e-commerce in the form of mathematical analysis and analyzes the basic theory of e-commerce from the perspective of mathematical model. This enables readers to form an abstract understanding of the connotation and extension of e-commerce. It establishes a knowledge system with the background of social ecology, engineering ecology and innovative ecology, taking the models of e-commerce as the core, the principles of e-commerce as the process, the architecture of e-commerce as the platform and the operation and management of e-commerce as the means to integrate the knowledge into application. This book uses case study to comprehensively analyze and apply the knowledge system involved in e-commerce, combining theoretical research with engineering research. Through this book, readers can systematically master all kinds of theories involved in e-commerce. This book aims at different professional and diverse reader groups. It can be used as the basic books for students of various e-commerce-related specialties.

Dr. Zheng Qin is currently a professor of software engineering and computer science with the School of Software, School of Information Science and Technology, Tsinghua University. He is the deputy director of E-commerce Teaching Steering Committee of the Ministry of Education in China. He conducts research that addresses both fundamental and applied projects at the formal verification of software, data mining, computer vision and e-commerce. He has published more than 50 papers in premier journals and conferences including WWW, SIGIR, AAAI, IJCAI, CIKM, WSDM, TKDE and TOIS. He has more than 20 China invention patents. His research got many kinds of funds such as the National Key Research and Development Program of China, the National Natural Science Foundation of China. He has published four books in Springer Press (i.e., Introduction to E-commerce, E-Commerce Strategy, Software Architecture, Fundamentals of Software Culture). He ever got awards such as Gold Prize in 43th International Exhibition of Inventions of Geneva and 44th International Exhibition of Inventions of Geneva, First Prize in Ministry of Education Science and Technology Award (Technological Invention), First Prize in Ministry of Education Science and Technology Progress Award, First Prize in Henan Province Science and Technology Progress Award and First Prize in Beijing Higher Education Teaching Achievement.
Dr. Qinghong Shuai is currently a professor in the School of Economic Information Engineering, Southwestern University of Finance and Economics. He is a member of the Ministry of Education of e-commerce speciality teaching steering committee, an expert of the China e-commerce association electronic financial industry association, the Chinese society of information economy of the Sichuan branch of e-commerce, e-commerce association expert group deputy head of Sichuan province, Sichuan Province software industry association, the deputy director and the director of theelectronic commerce and electronic government affairs branch, Chengdu government specially engaged with e-commerce expert. Dr. Guolong Wang got a bachelor degree from Southwest Jiaotong University in 2013. He did his M.S. and Ph.D. in Software Engineering at Tsinghua University in 2016 and 2021. He is an assistant professor in School of Information Technology & Management, University of International Business and Economics. His research interests lie primarily in image quality assessment and its application in e-commerce. Pu Zhang is currently a Ph.D. candidate of Tsinghua University. He got a bachelor degree from North China University of Technology in 2014 and a master degree from Hainan University. His research interests lie primarily in International Economic Law and E-commerce Law. Dr. Mengyu Cao is currently a postdoctor in Tsinghua University. She did his B.S. at Lanzhou University and Ph.D. at Beijing Normal University. His research interests lie primarily in Algebraic Combinatorics and Graph Theory. Mingshi Chen is currently a Ph.D. candidate of Tsinghua University. He got a bachelor’s degree from Tsinghua University in 2017 and a master’s degree from Tsinghua University in 2019.