The E-Commerce Compass : An Entrepreneur's Guide to Successful Electronic Commerce

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Neuware - Based on research conducted for the author's doctoraldissertation, this bookprovides an experiential perspective of the processused by successful electronic-commerce entrepreneurs. A new working model of theelectronic-commerceprocess has emerged from over fifty observations,interviews, and follow-upinteractions. Observations, interviews, andfollow-up interactions are describedhere; providing a rich description of the essentialelements in e-commerce, as wellas key inter-relationships that bring about itssuccess. Emergent themes in thisbook include (a) defining the e-commerce process, (b)process inter-relationships,(c) fundamental knowledge, skills, and abilities, (d)opportunity assessment, (e)market research, (f) competitive assessment, (g)strategy development, (h) financialdevelopment, (i) risk assessment, (j) technicaldevelopment, (k) web review, (l)technical management, (m) launch and implementation,and (n) ongoing innovation.Inter-relationships between the themes are identifiedand explored in ways notpreviously considered. The result is a virtualcompass for the entrepreneur, showingthe way to build a successful e-commerce company. N° de ref. del artículo 9783639079265

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