E-Business and E-Commerce Management: Strategy, Implementation and Practice
Chaffey, Dave
ISBN 10: 0273719602 ISBN 13: 9780273719601
Editorial: Pearson College Div, 2011
Usado
Paperback
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WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Vendedor de AbeBooks desde 16 de marzo de 2007
Este artículo en concreto ya no está disponible.
Descripción
Descripción:
A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. N° de ref. del artículo GOR010940268
Sinopsis:
Dave Chaffey brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. E-Business and E-Commerce Management is the essential text to keep pace with technology, strategy and implementation.
Popular for its cutting edge and contemporary coverage, its international approach and its balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ideal for students or practitioners of e-business or e-commerce at any level.
The following online resources support the text:
For Students: Self-assessment questions, additional case studies, an online study guide to further explore key concepts, weblinks and a glossary
For Instructors: Teaching manual with case notes, PowerPoint slides, a testbank
Acerca del autor:
Dave Chaffey is is an e-business consultant and visiting lecturer on e-business courses at Warwick University and Cranfield School of Management.
"Sobre este título" puede pertenecer a otra edición de este libro.
Detalles bibliográficos
Título: E-Business and E-Commerce Management: ...
Editorial: Pearson College Div
Año de publicación: 2011
Encuadernación: Paperback
Condición: Fair
Edición: 4ª Edición
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