In an increasingly digital world, brands are faced with the challenge of reshaping their identities in order to solidify their presence both online and offline, not to mention in a variety of other mediums. As a result, many designers and creatives have chosen to break with the notion of 'never change your identity' and have opted for fluid, adaptive graphics that flexibly adapt to each platform they are placed on. Interweaving elements that span across graphics, motion, and more, Dynamic Branding showcases the best examples of graphic systems that skillfully shapeshift across mediums to bring out the best of what their brand has to offer while maintaining its integrity and core values. Contains a curated selection of brand identities that are brilliant at adapting to the digital world.

N� de ref. del art�culo 317823

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Detalles bibliogr�ficos

T�tulo

Dynamic Branding: Responsive and Adaptive Graphics for Brands of Today

Editor

Victionary August 2023

Fecha de publicaci�n

2023

Idioma

Ingl�s

ISBN 10

9887566632

ISBN 13

9789887566632

Encuadernaci�n

Trade Paperback

Estado

New

Cat�logos de vendedores

Graphic Design - Corporate Identity - Logos

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Sinopsis

With a selection of contemporary graphics and brand identities, Dynamic Branding showcases the best examples of flexible graphic systems that adapt to the Age of Data.

Acerca del autor

Headquartered in the heart of Asia, victionary connects creative talents and enthusiasts from all over the world through original concepts, intriguing graphic approaches, and innovative printing techniques. Founded by Victor Cheung in 2001, viction workshop ltd. provides fresh perspectives, timeless inspiration, and pure visual delight through its publishing brand, viction:ary. Aside from art, illustration, and graphic design-related titles, viction:ary also publishes travel guides and children’s books. To that end, we welcome you to join us in spreading the joy of print to every corner of the world.

https://victionary.com/pages/about-us

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Since its founding in 1963, Hennessey + Ingalls has grown to fill a unique niche in American retailing. Our store is the largest art and architecture bookstore in the western United States, and it is probably the largest retail operation in the country dealing just with books on the visual arts.

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Hennessey + Ingalls, Inc.
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