Driving Transformational Innovation With Social Creativity (Hardcover)

In this era defined by rapid change and global challenges, transformational innovation has become essential for sustainable progress across industries. At the heart of this innovation lies social creativity, the ability of diverse groups to generate ideas and drive meaningful change. By using interdisciplinary collaboration and inclusive thinking, social creativity fuels breakthroughs that transcend traditional boundaries. As organizations and communities seek to adapt and evolve, cultivating social creativity becomes a crucial strategy for fostering innovation that is not only impactful, but also deeply human-centered and socially relevant. Driving Transformational Innovation With Social Creativity explores how social innovation and creativity can lead to more sustainable, equitable, and resilient societies. This book illuminates how social entrepreneurship, AI, environmental concerns, education, and shifting global power dynamics will shape the future of social change. Covering topics such as AI, entrepreneurships, and education, this book is an excellent resource for leaders, innovators, educators, policymakers, and anyone interested in fostering meaningful change.

Ziska Fields is an Associate Professor in the College of Business and Economics, Department of Business Management at the University of Johannesburg (UJ). Prof Fields is an Alumna at the University of KwaZulu-Natal (UKZN) in Durban and an external researcher and habilitator at the Chair of Innovation Research and Technology Management, Chemnitz University of Technology. She has recently qualified as a Neethling Brain Instruments (NBI) Practitioner focusing on identifying and developing peoples preferred thinking styles and to help them think more creatively at school, university and in the workplace. She has been appointed as the Ambassador for the World Creativity and Innovation Week (WCIW) and World Creativity and Innovation Day (WCID) in South Africa, as well as some southern African countries like Namibia and Botswana for 2021. The purpose of this role is to connect cities, regions and countries to the WCIW creative community and to foster creativity by promoting, empowering and supporting the WCIW's creativity mission. Professor Fields has 13 years' experience in the Financial Industry and 12 years' experience in Higher Education experience. Her qualifications include a BA degree (Communication Sciences), Diploma in Management Studies, MBA (Cum Laude) and PhD (Business Administration). She teaches and supervises various Management and Entrepreneurship focus area at undergraduate and postgraduate levels. Her research and supervisory focus areas include Entrepreneurship, Higher Education, Responsible Management and Human Resources with a focus on the Fourth Industrial Revolution. Her main research focus area and passion is theoretical and applied creativity across various disciplines and contexts. She developed two theoretical models to measure creativity in South Africa, focusing on youth and tertiary education. She edited five books published by IGI Global titled "Incorporating Business Models and Strategies into Social Entrepreneurship", "Collective creativity for responsible and sustainable business practice", "Handbook of Research on Information and Cyber Security in the Fourth Industrial Revolution", "Responsible, Sustainable, and Globally Aware Management in the Fourth Industrial Revolution" and "Imagination, Creativity and Responsible Management in the Fourth Industrial Revolution". She is currently busy with a book titled "Using Global Collective Intelligence and Creativity to Solve Wicked Problems: Emerging Research and Opportunities" which should be published by the end of 2020. She also has various other research areas, which include Entrepreneurship, Management, Innovation, Higher Education, Responsible Management Education, Human Resources, Future Studies and Information Technology. She edited four books titled "Incorporating Business Models and Strategies into Social Entrepreneurship", "Collective creativity for responsible and sustainable business practice", "Handbook of Research on Information and Cyber Security in the Fourth Industrial Revolution", "Responsible, Sustainable, and Globally Aware Management in the Fourth Industrial Revolution" and "Imagination, Creativity, and Responsible Management in the Fourth Industrial Revolution". She has published various book chapters and papers and presented various conference papers. Professor Fields developed two theoretical models to measure creativity in South Africa, focusing on youth and tertiary education. Professor Fields is a driven, dedicated and passionate person who loves animals, learning new things and is constantly inspired by the positive and life-changing impact that education can have on people. Her objective is to make a difference by empowering people and helping them to reach their full potential. She strongly believes that creativity and entrepreneurial action can help people to create a better and sustainable future for themselves and society.