Doing Visual Ethnography

Following on from the success of Doing Visual Ethnography, this fully revised and updated second edition explores the use and potential of photography, video and hypermedia in ethnographic and social research. It offers a reflexive approach to theoretical, methodological, practical and ethical issues of using these media now that they are increasingly being incorporated into field research.

Sarah Pink adopts the viewpoint that visual research methods should be rooted in a critical understanding of local and academic visual cultures, the visual media and technologies being used and the ethical issues they raise. The book demonstrates that these new challenges that shape ethnographic knowledge can be met by understanding the reflexivity and experience through which visual and ethnographic materials are produced and interpreted.

New to the Second Edition:

- General updating of figures, terminology and literature to bring the book up-to-date with recent innovations in theory, practice and technology

- Annotated reading lists added to each chapter to guide the reader to further literature

- Completely rewritten chapter on digital technology to ensure the text is in line with the latest developments in technology and methodological thinking

Drawing from her own experiences of using photography, video and hypermedia in research, as well as the work of others, the author follows the research process from project design, planning and implementing and practising fieldwork to analysis and representation, suggesting how visual images and technologies can be combined to form an integrated process throughout the different stages of research.

The Second Edition of Doing Visual Ethnography is an excellent resource for students of sociology, anthropology, cultural studies, media studies, and those doing ethnographic and qualitative research. It also provides valuable reading for researchers and postgraduates.

Sarah Pink is Professor of Design and Emerging Technologies, Founding Director of the Emerging Technologies Research Lab at Monash University Australia and Associate Director of Monash Energy Institute. She is International Guest Professor at Halmstad University in Sweden, Adjunct Distinguished Professor at RMIT University Australia, where she was previously Director of the Digital Ethnography Research Centre. She is also Visiting Professor in the Design School and Fellow of the Institute of Advanced Studies at Loughborough University, where she was formerly Professor of Social Sciences. Sarah is a Fellow of the Academy of the Social Sciences in Australia.

Sarah is a world leader in innovative digital, visual and sensory research and dissemination methodologies, which she engages in interdisciplinary projects with design, engineering and creative practice disciplines to engage with contemporary issues and challenges. She is known globally for her design anthropological research and collaboration across disciplines and with partners inside and outside academia. She has developed and collaborated in visual ethnography research across the world, including in the United Kingdom, Spain, Sweden, Australia, Brazil, Chile and Indonesia.