DISCORD AND DIRECTION

UTAH STATE UNIVERSITY PRESS

Contents

Introduction: Postmodernity and Writing Programs Sharon James McGee and Carolyn Handa......................................................................................................................................................................................11 Where Discord Meets Direction: The Role of Consultant-Evaluation in Writing Program Administration Deborah H. Holdstein..................................................................................................................................................182 Cold Pastoral: The Moral Order of an Idealized Form Jeanne Gunner........................................................................................................................................................................................................283 Beyond Accommodation: Individual and Collective in a Large Writing Program Christy Desmet................................................................................................................................................................................404 Overcoming Disappointment: Constructing Writing Program Identity through Postmodern Mapping Sharon James McGee...........................................................................................................................................................595 The Road to Mainstreaming: One Program's Successful but Cautionary Tale Anthony Edgington, Marcy Tucker, Karen Ware, and Brian Huot......................................................................................................................................726 Developmental Administration: A Pragmatic Theory of Evolution in Basic Writing Keith Rhodes..............................................................................................................................................................................847 Information Technology as Other: Reflections on a Useful Problem Mike Palmquist..........................................................................................................................................................................................958 Computers, Innovation, and Resistance in First-Year Composition Programs Fred Kemp.......................................................................................................................................................................................1059 Minimum Qualifications: Who Should Teach First-Year Writing? Richard E. Miller and Michael J. Cripps.....................................................................................................................................................................12310 The Place of Assessment and Reflection in Writing Program Administration Susanmarie Harrington..........................................................................................................................................................................14011 New Designs for Communication Across the Curriculum Andrew Billings, Teddi Fishman, Morgan Gresham, Angie Justice, Michael Neal, Barbara Ramirez, Summer Smith Taylor, Melissa Tidwell Powell, Donna Winchell, Kathleen Blake Yancey, and Art Young.....................15812 Mirror, Mirror on the Web: Visual Depiction, Identity, and the Writing Program Carolyn Handa............................................................................................................................................................................181Notes.......................................................................................................................................................................................................................................................................203References..................................................................................................................................................................................................................................................................207Contributors................................................................................................................................................................................................................................................................218Index.......................................................................................................................................................................................................................................................................220

Chapter One

The Role of Consultant Evaluation in Writing Program Administration

Deborah H. Holdstein

Over the last fifteen years there have been numerous, often successful, attempts to define and theorize the role of the WPA and the place of writing programs, Writing Across the Curriculum, and the like on campus. For instance, in "Ideology, Theory, and the Genre of Writing Programs," Jeanne Gunner writes,

Examining writing programs as a genre, a social and institutional genre, yields some fairly familiar answers to questions about program purpose. In their social and institutional setting, writing programs as a genre serve both an ideological and hence also epistemological function; they help structure a relation of language and culture. (2002, 11)

Further, Gunner elaborates, writing programs "help establish the cultural rules for language use, what its cultural work is: how we are to form categories of language users; how we are to hierarchize discourses; how we are to correlate specific discourses with ability and social worth; how we are to validate the differences produced" (11).

The same can be said, however, for the larger institutional context in which the WPA and the writing program do their work: the administration of an institution is local, influenced by its own, larger context of often vexing state mandates, accreditation bodies, and boards of trustees. A given institution, too, has its cultural rules for language work, its sense of what the important cultural work of the institution is and how (in the best circumstances) it is to be carried out. It, too, correlates specific discourses with ability and social/hierarchical worth.

Within this complex and often conflicting set of contexts and interactions is the legion of work regarding the relative powerlessness of most WPAs. Gary Olson and Joseph Moxley's "Directing Freshman Composition and the Limits of Authority" (1989) articulates the negligible value of WPAs to the English department. But as Edward White puts it, department chairs "appreciate us principally for our accessibility and ability to communicate, that is, for our ability to keep things nicely under control without exerting any real authority" (2002, 108). As White notes, he had been a "statewide administrator in halls where nobody pretended (as they do on campus) that everyone is powerless" (106). Indeed, White

absorbed from the atmosphere certain lessons: recognize the fact that all administration deals in power; power games demand aggressive players; assert that you have power (even if you don't) and you can often wield it. (106)

All this is well and good. However, as Richard Miller posits, "[I]nstitutional life gives rise to a general feeling of hopelessness and powerlessness" (1999, 8; my emphasis). Miller's is an important point: that these feelings are pervasive throughout the academy, which

guarantees that anyone involved in this business can easily be prodded into sharing his or her vision of some better world where the work wouldn't be so alienating, the bureaucratic structure so enfeebled, the administration so indifferent. (8)

Therefore, the pervasive rhetoric of WPAs that often describes the work as "eating our livers in anger and frustration" (Malenczyk 2002, 80) can be transformed, in the words of Jim Corder, through an "emergence towards the other" (1985, 26), a move from internalized tension to outside support. As Rita Malenczyk writes, this tendency toward self-reliance (or mutilation?) coupled with the daily variety of administrative work indicates the "physical and too-often-abused self as an inescapable component of WPA life" (2002, 80). While we do not forget the working conditions of many writing faculty and WPAs-the reason for many a consultant-evaluator (C-E) visit, by the way-we must as WPAs concurrently turn our attention elsewhere.

As WPAs, we often embody a postmodern condition: we work as individual persons but must function within part of an institution. We attempt to navigate and thereby enact on campus the near-universal truths of the discipline and profession in contrast to what campus administrators will allow and what they promote, most often than not, for economic reasons. We operate in a discipline and academic context that reveal the incongruities of postmodernism and writing programs: we want to operate in ways that defy hierarchies, but in the interest of our students and programs we must work productively and well within those hierarchies.

If we are ready to accept that many aspects of a WPA's plight reflect similar administrative or quasi-administrative struggles throughout the academy-as I'm certain our Director of Student Development, for instance, would attest-where, then, do we go from here? Recognizing and enacting our roles through the structures of our institutions (and the structures outside the institution that, in turn, structure us) provide the strongest opportunity for WPAs to effect change (or, if you prefer White's take, wield power).

Unlike programs in nursing and education, for instance, that garner the leverage and benefits provided by outside program accreditation (this in addition to the foundation of larger, institutional accreditation), we in composition and rhetoric (and our usual departmental home, English) have no such leverage. While program accreditation might seem to be a nuisance, it does get programs what they need: for instance, if the university values physical therapy and the outfit that accredits physical therapy has determined that doctoral level will be the entry point for the physical therapist by 2008, then the program will get the faculty, equipment, and other resources to make that possible.

Consequently, WPAs and their administrative and faculty allies must tap into this system, pure and simple. Most institutions will allow for, if not demand, outside consultant evaluations toward program review, particularly in the absence of formal program accreditation. In English, having a secondary teacher-education program helps: National Council for Accreditation of Teacher Education (NCATE) accreditation of education programs can have a beneficial trickle-over effect for the English major. However, such benefits often barely touch the concerns of writing and rhetoric programs.

IS THERE A MISSION IN THIS UNIVERSITY?

One of the central ways to indicate a writing program's centrality to the institution is to prove its congruence with the university's mission statement, out of which has most likely grown the institution's strategic plan. Usually, language in these documents is critical for determining an institution's priorities-and out of priorities, naturally, come budgeting priorities. Rarely, if ever, has there been a mission statement or strategic plan that does not at minimum imply the importance of thinking, critical analysis, and communication or writing. Can an outside program evaluation assist WPAs and their colleagues as they argue for resources and curricula for their programs? Most emphatically, yes. An outside evaluation can assist WPAs who attempt to move beyond departmental, college, or university-wide discord-and the rhetorical discord that often pervades our own stories-into constructive and (it is hoped) ultimately productive action, taming to a great extent the post-modern indeterminancies of writing programs. At their best, these visits foster collaboration and participation, reconciling forms of difference and academic policies toward a multivalent yet constructive path for WPAs, their programs, and (most importantly) for their students.

THE CONSULTANT-EVALUATOR SERVICE OF THE COUNCIL OF WRITING PROGRAM ADMINISTRATORS: SOME BACKGROUND

Since the early 1980s when it was initiated with a grant from the Exxon Foundation, the Consultant-Evaluator Service of the Council of Writing Program Administrators has sent teams consisting of two highly experienced and well-published (often well-known) former or current WPAs to evaluate writing programs within their own, indigenous institutional contexts. A capstone experience for all those who do the work, the consultant-evaluator (C-E) team is charged with expertise and circumspection regarding the issues and concerns of the particular campus they are visiting. The C-Es must attend a workshop every year at CCCC. Here campus reports are discussed and evaluated; each C-E, in roundtable format, leads the group in a brief discussion centered on a particular topic related to writing program administration and evaluation (program and curriculum assessment, technology, English as a Second Language, and the like). Despite each person's area of interest-or set of interests-the members of a given team must to a great extent be generalists in composition and rhetoric. They must also have expertise in and familiarity with English departments in general (where most programs are housed), administrative systems and idiosyncrasies, issues related to contingent faculty, tenure and promotion decisions, budgeting processes, various state mandates, higher levels of administration, and so forth. C-Es must be comfortable talking with (and, as is appropriate, educating) students, faculty, and administrators-whether adjuncts or, for that matter, the college president.

The C-E service is modeled after the procedures of regional accreditation agencies. The codirector of the C-E service sends, after an initial inquiry, a packet with the following documents: a general information sheet regarding the service, its usefulness and purpose, and its fees; the "Guidelines for Self-Study to Precede a WPA Visit"; and three articles-Peter Beidler's "The WPA Evaluation: A Recent Case History" (1991); Susan McLeod's "Requesting a Consultant-Evaluation Visit" (1991); and, in manuscript form, Laura Brady's "A Case for Writing Program Evaluation" (2004).

After the campus representative has received the materials, he or she discusses with the codirector the other parameters for the visit, realizing that the original impetus for the visit ("We want to look at the writing center") inevitably leads to investigations and discussions about first-year writing, WAC, assessment, and other related areas. After the dates and team are set, the codirector forwards a "Sample Schedule for a WPA Team Visit" to help the campus as it arranges the two-and-a-half-day schedule so it is as productive (and exhausting) as possible. The C-Es will spend considerable time after the visit preparing the report, which is due to the campus within six or seven weeks after the visit itself.

A C-E visit heightens the importance not only of decisive leadership in writing program administration, but also of the highly collaborative, institutionally complex nature of successful writing programs. The WPA at a given institution, having consulted with the C-E codirector, will have first determined who the "key players" are in the fate of writing on campus. This type of buy-in (or, to use the more overwrought term, "sense of ownership") is crucial to the success of the evaluation and to the hope that the campus will eventually implement the recommendations in the final report.

A broad-based sense of ownership also helps tremendously as those on campus begin to prepare the self-study-ideally, another collaborative affair-which is based on a set of questions sent by the co-director to the contact person on campus after discussion (or extensive e-mailing). However, the overwhelming impetus for many ultimately successful campus visits has been less than desirable circumstances and vexing (or unclear) relationships among programs and administrative roles; even then, campus contacts are encouraged to include what I like to call "naysayers" and other skeptics in the schedule. Clearly, most situations on campus are problematic, sparking the need for a visit to begin with.

As would be the case with other consultants brought to a given campus (and we see all the time consultants for enrollment management, the registrar's office, and so forth), the usefulness of this consultancy cannot be overemphasized. It can bring issues and possible resolutions to the attention of those too overwhelmed within their own spheres to remind themselves of the centrality of writing to the educational goals of their students. While no visit is perfect-nor can outcomes be guaranteed-it is one of the ways to tackle discord.

CONSULTANT-EVALUATOR VISITS AND SUCCESSFUL OUTCOMES

While the C-E service does not promise miracles it has, more often than not, improved conditions for writing programs and administrators-and more importantly, for students. It's important to note, again, that not all visits stem from negative circumstances, but that ultimately the goal is constructive validation, accountability and process, initiative, and change. As Susan McLeod delineates, the reasons for requesting a visit at Washington State University involved her new position as WPA and helped her to take stock of what had come before and what was hoped would come in the future. In McLeod's case, the goals included these:

To highlight the strengths of the existing program

To give external sanction to planned changes

To learn a new job as quickly as possible

To document how things worked-or didn't

To start a faculty conversation that went beyond matters of procedure

To matters of curriculum and articulation of courses. (1991, 74-75)

At West Virginia University, Laura Brady made sure to "give as clear a sense of our local context as possible" by concentrating on "broad categories" and formulating "three key questions":

What are the most important points/purposes that we want to convey about our program?

What specific details will help readers understand our particular writing program?

How might headings and tables help us organize information and highlight key points? (2004, 84)

Note that Brady also "followed Peter G. Beidler's advice in `The WPA Evaluation: A Recent Case History' and consulted broadly as we wrote our self-study and enlisted our administrators as allies" (Beidler 1991; Brady, 2004). A significant piece of advice given to all campuses is to take the guidelines and articles as starting points, not as documents with biblical-weight inerrancy. Brady and colleagues did just that. Since a successful C-E visit represents the collaboration of the local, the national, and the institutional, she writes,

[W]e chose to add a final step that was not included in the guidelines for self-study: a reflective cover letter. The purpose of this letter was three-fold: It let us reflect on what we learned about our program in the process of the self-study; it provided an executive summary in less than two pages and drew our readers' attention to our original goals and questions; it introduced us to the consultant-evaluators by locating the self-study and the supporting documents within the unique context of our institution. (2004)

Keep in mind that West Virginia University's visit was not prompted by particular sets of discord or problems; direction is possible without the precondition of discord. Rather, as Brady notes, "I hope our experience with the WPA consultant-evaluator service will illustrate why a national perspective on a writing program's local context can be valuable, and how the processes of self-study and evaluation can foster conversation, collaboration, and change" (2004, 80). Note, too, how evaluation visits can fit into an institution's all-important investigation of program outcomes, often encouraging campus support for adjustments where the institutional outcomes are negligible at best.

(Continues...)

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