Direct Marketing Rules of Thumb: 1,000 Practical and Profitable Ideas to Help You Improve Response, Save Money, and Increase Efficiency in Your Direct Program. Este artículo no está disponible.
Idioma: inglés
Editorial: McGraw-Hill, 1995
- Tapa dura
- Usado
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de AmericaThriftBooks-Atlanta
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Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
N° de ref. del artículo G0070063400I4N10
- Título
- Direct Marketing Rules of Thumb: 1,000 Practical and Profitable Ideas to Help You Improve Response, Save Money, and Increase Efficiency in Your Direct Program
- Autor
- Nat G. Bodian
- Editorial
- McGraw-Hill
- Año de publicación
- 1995
- Estado
- Very Good
- Sobrecubierta
- No Jacket
- Encuadernación
- Hardcover
- Idioma
- inglés
- ISBN 10
- 0070063400
- ISBN 13
- 9780070063402
- Peso del artículo
- 1,75 libras
Here is a complete library of direct marketing (DM) wisdom in a concise and convenient format. The culmination of 40 years of DM experience, it presents more than 1,000 time-tested ideas that encompass every aspect of the field - including list selection, mailing piece development, card decks, package strategies, and many more. These practical and imaginative rules of thumb, compiled by an acknowledged dean of direct marketing, will help every marketer improve efficiency, judge performance, boost response rates, and save money!
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Acerca del autor
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
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