Digital Marketing : Strategy, Implementation and Practice
Chaffey, Dave, Ellis-Chadwick, Fiona, Johnston, Kevin, Mayer, Richard
ISBN 10: 0273746103 ISBN 13: 9780273746102
Editorial: Pearson Education, Limited, 2012
Usado
Encuadernación de tapa blanda
Librería:
Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Vendedor de AbeBooks desde 13 de octubre de 2008
Este artículo en concreto ya no está disponible.
Descripción
Descripción:
Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de ref. del artículo 8605371-6
Sinopsis:
Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.
Acerca del autor:
Dave Chaffey is a digital marketing consultant and publisher of marketing advice site SmartInsights.com. He is a visiting lecturer on marketing courses at Birmingham, Cranfield and Warwick universities and the Institute of Direct Marketing.
Fiona Ellis-Chadwick is a Senior Lecturer in Marketing at the Business School at The Open University Business School, Academic Consultant for the BBC, Marketing Consultant and academic author.
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Detalles bibliográficos
Título: Digital Marketing : Strategy, Implementation...
Editorial: Pearson Education, Limited
Año de publicación: 2012
Encuadernación: Encuadernación de tapa blanda
Condición: Very Good
Edición: 5ª Edición o Posterior