Digital Marketing: Strategy. Implementation and Practice (7th Edition) (Excellent Business Administration Textbook Translation Series · Marketing Series)(Chinese Edition)

[ YING ] DAI FU&amp#183; CHA FEI ( Dave Chaffey ) DENG

ISBN 10: 7302600821 ISBN 13: 9787302600824

Editorial: Tsinghua University Press, 2022

Idioma: Ingl�s

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Language:Chinese.Paperback. Pub Date: 2022-04 Publisher: Tsinghua University Press This book is a digital marketing textbook co-authored by Dave Chaffee. CEO of Smart Insights. a British online publisher and analytics company. and Fiona Ellis-Chadwick. an academic consultant to the BBC. It contains both relevant theoretical knowledge and a large number of practical cases. The author starts with how digital technology has changed marketing activities. analyzes the online market from both the m. N� de ref. del art�culo DR003121

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T�tulo: Digital Marketing: Strategy. Implementation ...

Editorial: Tsinghua University Press

A�o de publicaci�n: 2022

Encuadernaci�n: paperback

Condici�n: New

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Language:Chinese.paperback.Pub Date:2022-04.publisher:Tsinghua University Press.description:Paperback. Pub Date: 2022-04 Publisher: Tsinghua University Press This book is a digital marketing textbook co-authored by Dave Chaffee. CEO of Smart Insights. a British online publisher and analytics company. and Fiona Ellis-Chadwick. an academic co

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Digital Marketing: Strategy. Implementation and Practice (7th Edition) (Excellent Business Administration Textbook Translation Series &#183; Marketing Series)(Chinese Edition)

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Digital Marketing: Strategy. Implementation and Practice (7th Edition) (Excellent Business Administration Textbook Translation Series · Marketing Series)(Chinese Edition)