Digital Consumer Behavior Essentials | Understanding Online Decision-Making, AI Influence & Algorithmic Marketing in the Age of E-Commerce
Idioma: inglés
Editorial: Vibrant Publishers, 2026
- Tapa dura
- Nuevo

Librería: preigu, Osnabrück, Alemaniapreigu
Vendedor de IberLibro desde 5 de agosto de 2024
Condición: Nuevo
EUR 81,65
Cantidad disponible: 5 disponibles
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Digital Consumer Behavior Essentials | Understanding Online Decision-Making, AI Influence & Algorithmic Marketing in the Age of E-Commerce | Filippo Marchesani (u. a.) | Buch | Englisch | 2026 | Vibrant Publishers | EAN 9781636516646 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.
N° de ref. del artículo 134700374
- Título
- Digital Consumer Behavior Essentials | Understanding Online Decision-Making, AI Influence & Algorithmic Marketing in the Age of E-Commerce
- Autor
- Filippo Marchesani (u. a.)
- Editorial
- Vibrant Publishers
- Año de publicación
- 2026
- Estado
- Neu
- Encuadernación
- Buch
- Idioma
- inglés
- ISBN 10
- 1636516645
- ISBN 13
- 9781636516646
- Peso del artículo
- 467 gramos
- Dimensiones
- 222 x 145 x 18 mm
- Serie
- Libro 60 de 77: Self-Learning Management Series
- Catálogos de vendedores
- Bücher
A Practical, Research-Grounded Guide to Predicting and Influencing Today’s Digital Consumer
Behind every “buy now,” a hidden mechanism is at work. Understand how digital environments subtly shape the choices your customers think are their own.
Digital Consumer Behavior Essentials is an insightful guide to how consumers think, feel, and decide in the age of platforms, personalization, and data. It connects classic consumer behavior theories with today’s algorithmic reality, giving marketing and product teams a clear framework to understand and influence online decisions responsibly.
Key topics covered in the book:
- Digital decision-making process
Explore how the digital consumer decision-making process really works, —and how many “choices” are guided by interfaces, nudges, and algorithmic design. - Classic consumer behavior theories through the digital lens
Revisit core theories like the Consumer Decision-Making Model, Technology Acceptance Model, Prospect Theory, Uses and Gratifications, and Network Externalities through a digital lens. - AI, datafication, and personalization
Learn how data collection, profiling, recommender systems, and predictive analytics shape what consumers see, desire, and ultimately choose. - Platforms and social media ecosystems
Understand how e-commerce, social commerce, digital communities, and influencer ecosystems compete for attention, trust, and loyalty. - Persuasion tactics and ethical marketing strategies
Examine scarcity tactics, engagement loops, and behavioral design—then shift towards ethical nudging, autonomy, and long-term consumer trust.
If you want to see the modern buyer “through the mirror of desire” and design digital journeys that are both effective and responsible, Digital Consumer Behavior Essentials provides a comprehensive and structured starting point.
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Acerca del autor
Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.
“Acerca de” puede pertenecer a otra edición de este título.
preigu
Osnabrück, Alemania
Vendedor de IberLibro desde 5 de agosto de 2024
Tarifas de envío de Alemania a Estados Unidos de America
| Artículo | De 60 a 60 días hábiles | De 60 a 60 días hábiles |
|---|---|---|
| Primer artículo | EUR 70,00 | EUR 70,00 |
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Right of withdrawal for the sale of goods
Revocation right for consumers
(A ‘consumer' is any natural person who concludes a legal transaction which, to an overwhelming extent, cannot be attributed to either his commercial or independent professional activities.)
Instructions for revocation
Revocation right
You have the right to revoke this contract within 14 days without specifying any reasons.
The revocation period is 14 days with effect from the day,
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on which you or a third party nominated by you, which is not the carrier, had taken possession of the products, provided you had ordered one or more products within the scope of a standard order and this/these product/products is/are delivered uniformly;
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on which you or a third party nominated by you, which is not the carrier, had taken possession of the last product, provided you had ordered several products within the scope of a standard order and these products are delivered separately;
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Specimen - revocation form
(If you wish to revoke the contract, please fill up this form and send it back to us.)
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To preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, Email address: mail@preigu.de :
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I/we () herewith revoke the contract concluded by me/ us () regarding the purchase of the following products ()/
the provision of the following service () -
Ordered on ()/ received on ()
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Name of the consumer(s)
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Address of the consumer(s)
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Date
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