Digital Consumer Behavior Essentials (Paperback)

Idioma: inglés

Editorial: Vibrant Publishers, 2026

1636516629 / 9781636516622

Serie: Libro 60 de 77 - Self-Learning Management Series

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Librería: CitiRetail, Stevenage, Reino UnidoCitiRetail

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Vendedor de IberLibro desde 29 de junio de 2022

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Descripción del artículo del vendedor

Paperback. Ever wondered how the internet knows exactly what you want-sometimes before you do? Digital Consumer Behavior Essentials reveals the digital psychology and marketing science behind it.In today's hyperconnected world, you aren't just browsing-you're being shaped. Every search, swipe, and click fuels data-driven systems that predict who you are, what you desire, and what you'll buy next.Digital Consumer Behavior Essentials pulls back the curtain on the algorithms, behavioral science, and digital marketing strategies that quietly influence your choices. When you understand how digital consumer psychology works, you gain a powerful advantage in a marketplace built on persuasion.Inside, you will uncover: How your customer journey is engineered online, from awareness to post-purchase behavior.How your cognitive biases intensify in digital environments - including social proof, scarcity, and choice overload.How AI, personalization, and marketing analytics influence what you see, trust, and choose.How e-commerce platforms, social commerce, and digital communities shape your loyalty.What keeps your attention hooked on social media - algorithms, influencers, and engagement loops that drive online behavior.The future of digital marketing and consumer behavior-AR shopping, conversational AI, subscription models, and seamless payment systems.With real case studies and actionable insights, this book gives you the clarity to understand and ethically influence digital consumer behavior in your work.Part of the Self-Learning Management Series, Digital Consumer Behavior Essentials is designed for self-paced learning and serves as a practical reference for professionals and marketers. Whether you're developing marketing strategies, optimizing digital products, or teaching courses on consumer behavior, you'll gain a clear framework to understand, analyze, and ethically influence online consumer decisions. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. …

N° de ref. del artículo 9781636516622

Título
Digital Consumer Behavior Essentials (Paperback)
Autor
Filippo Marchesani
Editorial
Vibrant Publishers
Año de publicación
2026
Estado
new
Encuadernación
Paperback
Idioma
inglés
ISBN 10
1636516629
ISBN 13
9781636516622
Serie
Libro 60 de 77: Self-Learning Management Series

CitiRetail

Stevenage, Reino Unido

Vendedor de 5 estrellas

Vendedor de IberLibro desde 29 de junio de 2022

Tarifas de envío de Reino Unido a Estados Unidos de America

ArtículoDe 7 a 14 días hábilesDe 7 a 60 días hábiles
Primer artículoEUR 43,54EUR 43,54
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