Neuware -The Covid-19 pandemic has not only affected the health and life of people around theworld but also many areas such as the economy, the way of doing business, workinglife, the education sector, the urban life, and consumer consumption habits. Digitaltechnologies and solutions also played an important role in the changes brought aboutby the pandemic. Digitization has brought its own challenges in this context. Beingaware of this issue, Turkish-German University (TGU) hosted a conference on �DigitalChallenges and Strategies in a Post-Pandemic World� in cooperation with BielefeldUniversity of Applied Sciences in Istanbul. The conference offered a platform for academiciansas well as practitioners to discuss the current issues related to new digitalapplications, the impact of digitization, digital challenges, and necessary measures, aswell as strategies to overcome these challenges in a post-pandemic world. The academicpapers presented in the conference constitute the chapters of this book. 312 pp. Englisch.

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T�tulo: Digital Challenges and Strategies in a Post-Pandemic World
Editor: Peter Lang Jul 2022
Fecha de publicaci�n: 2022
Idioma: Ingl�s
ISBN 10: 363186406X
ISBN 13: 9783631864067
Encuadernaci�n: Taschenbuch
Estado: Neu
Dimensiones: 210�mil�metros de ancho por 148 de alto por 17 de largo
Peso: 406 gramos

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Sinopsis

Augmented Reality. Mobile Marketing. New Role of HR. Blockchains. Legal Business. Monitoring Corporate Reputation. Controlling. Digital Maturity Models for SMEs. Social Sustainability. Robo-Advisors vs. Human Financial Advisors.

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Ela Sibel Bayrak Meydanoğlu is a full professor of marketing at Turkish-German University
in Istanbul. Her research areas are digital marketing and digital transformation.

Dilek Zamantılı Nayır is a management scholar at Turkish German University. She
published in the Journal of International Management, the Journal of Knowledge Management,
International Business Review.

M�ge Klein is a professor for management at the Turkish-German University. She
received her Ph.D. degree from the Technical University of Karlsruhe. Her current
research area is digital transformation.

Rıza �zt�rk has been a professor for statistic and mathematic at UAS Bielefeld since
2007. Previously, he had held a high-ranking position in one of the largest german
telecommunication companies.

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