Digital Business and Optimizing Operating Strategies. Este artículo no está disponible.Digital Business and Optimizing Operating Strategies

In the rapidly evolving digital era, businesses undergo profound transformations requiring strategic adaptation and optimization. Digital Business and Optimizing Operating Strategies delves into the intricate interplay between digital technology and business strategies, exploring various facets such as management, marketing, finance, human resources, and more within the digital market structure. This comprehensive book critically examines enterprises’ skills, productivity, and adaptability in response to technological advancements and customer expectations. Covering a wide range of sub-topics, this book addresses the management of social media applications, the technological capabilities of human resources, digital sustainability, and the integration of artificial intelligence technology. By highlighting opportunities and challenges, the book serves as a valuable resource for researchers and practitioners across diverse disciplines, offering novel perspectives and cutting-edge practices in the digital business landscape. This book is designed to resonate with a diverse audience, and will appeal to researchers, marketing managers, metaverse enthusiasts, website designers and developers, e-commerce practitioners, social media users, consumer behavior and marketing researchers, and brand experts. It is an essential resource for both undergraduate and graduate students while also serving as a valuable reference for professionals in the field.

Gökhan Akel is an Assistant Professor of Management Information Systems at the University of Antalya Belek, Turkey. He graduated with a Business Administration undergraduate at Pamukkale University, Faculty of Economics and Administrative Sciences. He graduated with a Marketing master's degree at Pamukkale University. He graduated with a Business Administration Ph.D. at Aydın Adnan Menderes University. He is currently working as an Erasmus Coordinator and Deputy Dean. Throughout his career, he carried out studies and activities, both in the private sector and academically. He is interested in Consumer Behavior and Marketing Research.

Mustafa Atahan Yılmaz is an academic researcher in the Faculty of Economics and Administrative Sciences at Pamukkale University. Yılmaz completed his MSc. in Marketing at Gazi University and PhD. in Business Administration at Pamukkale University. His research aims at understanding consumer behaviors and he is interested in digital marketing, video games, and virtual environment studies.