Sinopsis
Millions of individuals have dreams of starting their own business. Unfortunately, most of them will never realize this dream. A majority of the one s who do will never achieve long-term success. Delano M. White is an individual who has reached this goal. He is now taking his lessons and helping other business owners. His first book, Diary of a Mad Businessman: A Laymen s Guide to Starting a Business from the Ground will teach others how to do the same.The book details the struggles undertaken to open and manage a new business. The book begins years before the author actually conceived of a business concept. It discusses the foundation that future business owners must build before they can consider launching a business and continues through with lessons learned after the business opened. Diary has fifty easy-to-comprehend chapters designed to give entrepreneurs a competitive advantage. The material covers everything from selecting and replacing business partners to dealing with rep tape as well as how to grow from a small to medium/large business. Each chapter gives fun, heart-felt stories and ends with a 4-5 bullet point synopsis of the lesson that the reader should take away from the chapter. Chapter Highlights Just a Twinkle in My Eye (Lessons that must be learned in other to achieve future success) Have Something on the Side (Preparing to leave a job) Having a Good Plan (The importance of a Business Plan) You Must Know Who You Are to Be Successful in a Relationship (Selecting business partners) Borrowing from Friends and Family: (Funding a Business) Finding a New Mate: (Replacing Business Partners) Keeping Up with the Joneses: (Creating Your Business Identity) Cheating is a Good Thing: (Learning from the Corporations) One in a Million, Now What? (The Business is Open, How to Plan for Success) The Rules of the House (Establishing and Maintaining Rules) Get Your Hands Dirty (Owner Involvement in Successful Businesses) Your Announcements (Promoting Your New Business) The Wrong Side of the Street (Generating Business) The Night the Internet Went Out (Crisis Management) We Didn t Plan for Kids (Growth Management) Not Quite Riding Off into the Sunset (Finding Work, Life, Business Balance)
Acerca del autor
Delano White is a successful entrepreneur, teacher, leader and now author. He is the founder of Reignmakers, Inc., which teaches and consults business owners on how to get the most out of their business. As the owner of one of the country s premier cyber cafés, he relays his success stories to help others business owners and managers gain a competitive advantage.He is also former Chairperson and C.E.O. of NSBE, the largest student managed organization in the world. During his tenure as Chairperson, the organization boasted a membership in excess of 15,000 with annual revenues exceeding $8,000,000. He credits NSBE with providing him with the training to start his own business. A graduate of the University of Michigan, Delano currently resides in Detroit, MI. In June 2006, he received the Spirit of Detroit Award from the Detroit City Council for his commitment to equal opportunity. He is currently working on two books: Instant Gratification: An Entrepreneur s Guide to Satisfying Every Customer, Every Time and The Case of the Mad Business (with Damaune Y. Journey, M.B.A.), a collection of case studies based on Diary of a Mad Businessman designed to provide learning opportunities for business leaders. Both will be released in early 2008.Delano and his associates recently formed Reignmakers, Inc. to serve as a resource to business owners. It is the parent company of OtherSide Press, Energized Promotions and DMB Advisors. To obtain more information about the group s projects, visit www.reignmakersinc.com (launching June 1, 2007). Here you can purchase books or find information on speaking engagements, workshops, consulting, training and a variety of other services catered to business owners and organizations.
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