Developments in Information and Knowledge Management Systems for Business Applications : Volume 8

In this series, we delve into the challenges and opportunities of managing business information efficiently. We explore various aspects of information processing for effective enterprise management, including methods, techniques, and strategies. Our goal is to provide solutions for competent information management that increases business usage, while also analyzing strategies to reduce data loss and improve customer satisfaction and maintenance levels. Our book offers practical knowledge on different facets of information and knowledge management in businesses, such as information processing theory and models, the benefits and implementation challenges of information/knowledge business, and information management methods for creating a global information society. We also cover topics such as collecting and analyzing data for enterprise management, modern business intelligence solutions and data management, information marketing, and innovative development of the enterprise information system. Our focus is on applications, benefits, and encounters within the field of efficient business information processing, and we offer solutions to increase performance using the latest IT technologies.

Prof. Peter Starchoň, Prof. Mgr., Ph.D., Dean of Faculty of Management, Comenius University in Bratislava, Slovakia. Previously, he served as Head of the Department of Marketing at Comenius University in Bratislava. He presents new marketing trends in various research projects with a special emphasis on brands. In 2006 he established the international scientific journal Marketing Science and Inspirations where he still works as editor-in-chief. In addition, he is a member of the editorial board of scientific magazines Holistic Marketing Management and Auspicia, an author or co-author of several monographs and textbooks on marketing, direct marketing, marketing communications, and branding, and more than six dozen scientific works, studies, and conference contributions. His research interests include Marketing Communication, International Marketing, Bank Marketing, Advertising and Direct Marketing, Qualitative Social Research, Quantitative Social Research, Communication, and Media.

Dr. Solomiia Fedushko is an Associate Professor at the Social Communication and Information Activities Department of the Lviv Polytechnic National University, Ukraine. She received her Ph.D. in Engineering and Docent from Lviv Polytechnic National University, Ukraine. Dr. Fedushko worked as a Vice-Dean for Bachelor Studies at the Institute of Humanities and Social Sciences for a few years. From 2022 she is a scholarship holder at the Information Systems Department, at the Faculty of Management, Comenius University in Bratislava, Slovakia. Her scientific interests lay in the field of E-commerce, Mathematical Linguistics, Social Communication, IT Project Management, and Web Mining.

Dr. Katarína Gubíniová, Assoc. Prof. JUDr. PhDr., PhD., Vice-Dean for Accreditation and Legislation.

The scientific and research activities in which is actively involved relate primarily to two areas, concretely marketing management and the legal aspects of the implementation of various marketing activities. She has been involved in the field of marketing management as part of her scientific research and publishing activities since the beginning of her professional work at the university, legal aspects were an evolutionary development connected both with studies in the study program law, as well as with the increasingly frequent negative aspects of marketing management, respectively social criticism of marketing occurs in theory and practice. Due to the fact that the flexibility of the organization from the point of view of marketing management and its readiness for change is decided by several market actors (organizations, respectively competition, customers, but also the state), it is necessary to place increasingly emphasis on environmental, ethical and effective elements of marketing management, which are possible and analysed precisely at the level of examining the legal aspects of the implementation of marketing activities. She also deals with the mentioned areas and their interconnection in the context of modern marketing management in all research projects in which she is currently involved as a co-investigator.