Developing Your Marketing Mindset | Real-World Lessons from Hospitality
Idioma: inglés
Editorial: Hospitality Strategies Press, 2025
- Tapa blanda
- Nuevo

Librería: preigu, Osnabrück, Alemaniapreigu
Vendedor de IberLibro desde 5 de agosto de 2024
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Developing Your Marketing Mindset | Real-World Lessons from Hospitality | Leora Lanz | Taschenbuch | Englisch | 2025 | Hospitality Strategies Press | EAN 9798890793409 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.
N° de ref. del artículo 133844137
- Título
- Developing Your Marketing Mindset | Real-World Lessons from Hospitality
- Autor
- Leora Lanz
- Editorial
- Hospitality Strategies Press
- Año de publicación
- 2025
- Estado
- Neu
- Encuadernación
- Taschenbuch
- Idioma
- inglés
- ISBN 13
- 9798890793409
- Peso del artículo
- 453 gramos
- Dimensiones
- 203 x 133 x 21 mm
- Serie
- Libro 1 de 2: Marketing Mindset Series
- Catálogos de vendedores
- Bücher
International Bestseller
#10 in the US
Top 40 in the UK
You should have a marketing mindset. Everyone should.
Developing Your Marketing Mindset: Real-World Lessons from Hospitality invites readers to see marketing not as pushing products, but as creating meaningful connections.
Written by award-winning hospitality marketing strategist and Boston University professor Leora Halpern Lanz, this book draws on decades of industry and classroom experience to share real-world lessons for anyone—leaders, entrepreneurs, employees, students—who wants to think more strategically and act more purposefully, whether or not “marketing” is in their title.
Through compelling examples and mini case studies, Leora shows how the principles of hospitality—anticipating needs, personalizing experiences, and building community—can elevate brands, inspire teams, and deepen loyalty. Readers gain tools to communicate with empathy, embed wellness, sustainability, and community into their work, and turn business goals into lasting human connection.
A free bonus chapter, Marketing with Meaning, available at leoralanz.com (beginning September 15, 2025), demonstrates how conscious marketing drives profit and trust in any industry. This is marketing with intention—and with hospitality at its heart.
Perfect for communicators, marketers, hospitality professionals, and service-driven leaders—anyone who believes there’s more to marketing than just metrics. Everyone should have a marketing mindset.
This future classic belongs on the same shelf as Setting the Table and Unreasonable Hospitality.
Awarded New England Book Festival WINNER, Business Book 2025
Awarded International Impact Book Award, February 2026
“Sinopsis” puede pertenecer a otra edición de este título.
preigu
Osnabrück, Alemania
Vendedor de IberLibro desde 5 de agosto de 2024
Tarifas de envío de Alemania a Estados Unidos de America
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Instructions for revocation
Revocation right
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Specimen - revocation form
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To preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, Email address: mail@preigu.de :
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I/we () herewith revoke the contract concluded by me/ us () regarding the purchase of the following products ()/
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