Developing Your Business Leaders: A Guide to Investing at All Levels

Build stronger leaders at every level of your organization, and turn leadership development into a true business advantage. 

Drawing on nearly three decades of experience across sales operations, technology consulting, and talent development, Tina Schust Robinson offers a reimagined approach to leadership development that connects directly to business performance. She guides leadership investors―from founders and executives to frontline managers and talent development professionals―toward a more integrated and effective way of building leadership capability across the organization. 

Most organizations rush to solutions. Robinson challenges that instinct. Instead of starting with programs, she begins with the business case. She examines why leadership development must be treated as a core business strategy, what defines effective leadership in today’s environment, and how to design sustainable initiatives aligned with both organizational goals and employee needs. 

At the center of this book is Robinson’s one-to-one, one-to-many, and one-to-all leadership investment framework. This practical model shows how organizations can combine individualized coaching and mentoring, group-based leadership training, and enterprise-wide development strategies to support leaders across the entire talent lifecycle. 

Interviews with successful corporate and nonprofit leaders, along with experienced talent development professionals, bring the framework to life through real-world application. Checklists, assessments, and exercises help readers immediately apply the concepts and tailor solutions to their own organizational context. 

Whether you are leading a team or shaping leadership strategy across an entire organization, this book will transform how you think about developing leaders―and the measurable return that investment can deliver. 

Because leadership development isn’t a program. It’s a business strategy. 

Tina Schust Robinson, MBA, is a globally recognized voice on leadership and the founder of WorkJoy, a firm dedicated to helping leaders at every level unlock their potential. Drawing on nearly 30 years of multi-industry experience across sales operations, technology consulting, and talent development, Tina helps organizations translate strategy into behavior and potential into performance. Recognized as a top 100 human resources influencer and Professional Certified Coach (PCC), she is a trusted advisor to executives leading through complexity and change.

Her clients include global brands such as FOX Sports and SAP, national nonprofits like the National Wildlife Federation, and renowned institutions such as UCLA Anderson, where she coaches in the executive MBA program. She has also taught in the business schools at Loyola Marymount University and California State University Long Beach.

Her insights on the human side of strategy appear in leading industry publications and on multiple podcasts. Known for her no-fluff, high-impact style, she’s a sought-after speaker on the global conference stage and a go-to voice for organizations ready for transformation, not just theory.

Tina holds degrees from the University of Virginia (BA) and the University of Michigan (MBA). She lives in Los Angeles with her writer husband, rescue puppy, and two beloved parrots who keep her humble and honest.