Designing Emotion | Methods and Strategies for Designers
Mareike Roth (u. a.)
ISBN 10: 3035623856 ISBN 13: 9783035623857
Editorial: Birkhäuser Berlin, 2022
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preigu, Osnabrück, Alemania
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Descripción
Descripción:
Designing Emotion | Methods and Strategies for Designers | Mareike Roth (u. a.) | Buch | 240 S. | Englisch | 2022 | Birkhäuser Berlin | EAN 9783035623857 | Verantwortliche Person für die EU: De Gruyter GmbH, Genthiner Str. 13, 10785 Berlin, productsafety[at]degruyterbrill[dot]com | Anbieter: preigu. N° de ref. del artículo 119490429
Sinopsis:
Strategies for the design process considering emotions.
How does design make the indestructible character of a drill tangible? Why does a brand become a trusted friend? And what emotions should intelligent gardening tools actually radiate?
The accurate communication and design of emotional worlds remain one of the greatest challenges for companies and professional design. Designing Emotion offers practical support here. Based on current research from neuroscience and psychology, the book presents tools for systematically analysing emotions and controlling them through precise use of form, colour and material.
In addition to case studies and interviews, this edition offers insights into the design practice of successful companies.
- Provides professional design instruments for influencing emotions
- Includes a folding poster for the use of “emotion grid”
- With exclusive interviews, practical examples and analyses
- Available in English and German (Emotion gestalten, ISBN 9783035623840)
Acerca de los autores:
Mareike Roth, Strategy Manager, lecturer and owner of the design office „hoch E“ in Nuremberg.
Oliver Saiz, Creative Manager, lecturer and owner of the design office „hoch E“ in Nuremberg.
In the Design & Emotion Lab, founded in 2023, they also explore the link between design and the psychology of human emotion. www.design-emotion-lab.com
Mareike Roth, Strategy Manager, Dozentin und Inhaberin des Designbüros „hoch E“ in Nürnberg.
Oliver Saiz, Creative Manager; Dozent und Inhaber des Designbüros „hoch E“ in Nürnberg.
Im 2023 gegründeten Design & Emotion Lab erforschen sie außerdem die Verbindung zwischen Design und der Psychologie der menschlichen Emotionen. www.design-emotion-lab.com
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Detalles bibliográficos
Título: Designing Emotion | Methods and Strategies ...
Editorial: Birkhäuser Berlin
Año de publicación: 2022
Encuadernación: Buch
Condición: Neu