Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands

Alina Wheeler

2744 valoraciones de Goodreads

Idioma: inglés

Editorial: John Wiley and Sons Ltd, United States, New York, 2006

0471746843 / 9780471746843

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Librería: WorldofBooks, Goring-By-Sea, WS, Reino UnidoWorldofBooks

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Descripción del artículo del vendedor

This innovative approach - blending practicality and creativity - is now in full-color! From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, "Designing Brand Identity" helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, this book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Cooper. Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

N° de ref. del artículo GOR006804739

Título
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Autor
Alina Wheeler
Editorial
John Wiley and Sons Ltd, United States, New York
Año de publicación
2006
Estado
Very Good
Encuadernación
Paperback
Idioma
inglés
ISBN 10
0471746843
ISBN 13
9780471746843
Edición
2ª Edición
Peso del artículo
1129 gramos
Dimensiones
224.0 x 278.0

WorldofBooks

Goring-By-Sea, WS, Reino Unido

Vendedor de 5 estrellas

Vendedor de IberLibro desde 16 de marzo de 2007

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ArtículoDe 7 a 12 días hábilesDe 5 a 9 días hábiles
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