The Design Thinking Toolbox: A Guide to Mastering the Most Popular and Valuable Innovation Methods (Design Thinking Series)

Lewrick, Michael; Link, Patrick; Leifer, Larry

ISBN 10: 1119629195 ISBN 13: 9781119629191

Editorial: Wiley, 2020

Idioma: Ingl�s

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Detalles bibliogr�ficos

T�tulo

The Design Thinking Toolbox: A Guide to Mastering the Most Popular and Valuable Innovation Methods (Design Thinking Series)

Editor

Wiley

Fecha de publicaci�n

2020

Idioma

Ingl�s

ISBN 10

1119629195

ISBN 13

9781119629191

Encuadernaci�n

Encuadernaci�n de tapa blanda

Estado

New

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Sinopsis

Praise for THE DESIGN THINKING TOOLBOX

"Design thinking is hot! This toolbox will help you see how many different and creative ways there are to approach any new market opportunity."

-MIRKO BOCCALATTE, COO, Ferrari F1 Team

"The Toolbox is an outstanding and easy to follow introduction to the most powerful design thinking methods and tools."

-PATRICK VAN DER PIJL, CEO of Business Models Inc., and author of Design a Better Business

"The authors offer a practical handbook for developing a new mindset in enterprises and encouraging innovation. Let yourself be inspired by this creative toolbox for design thinking!"

-PROF. YVES PIGNEUR, University of Lausanne, co-author of Business Model Generation

The Design Thinking Toolbox presents the most important tools and methods in the design thinking cycle. Based on the largest international survey on the use of design thinking tools, this book includes explanations of the most popular design thinking methods from experts in the field. Simple instructions, expert tips, templates, and pictures of the application make The Design Thinking Toolbox a valuable resource, especially for beginners in design thinking. It is suitable for design thinkers who want to get familiar with the tools quickly and comprehensively. It is the ideal complement to the international bestseller The Design Thinking Playbook.

Acerca del autor

Authors Michael Lewrick, Patrick Link, and Larry Leifer make use of the design thinking methods and tools presented here in their daily work. They teach design thinking at universities and practice design thinking with companies and start-ups. For all three, the design thinking mindset takes center stage in their activities, and The Design Thinking Toolbox supplements this mindset with tools that can be adapted for various scenarios.

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